Welcome to KU Today
This inaugural edition of KU Today begins our daily publication schedule for all faculty and staff of the University of Kansas. This email publication will summarize the latest research and academic news, media coverage and upcoming events from across the university. Additionally, it will highlight important discoveries originating on each of KU's five campuses as well as stories of interest to our faculty and staff.
As we work to attract additional national media coverage of the university and aggressively engage opinion leaders and policy makers through our enhanced outreach efforts, we also will strengthen our "inreach" so individuals across the enterprise know about important work happening outside their immediate areas of focus. Since the Oread magazine migrated to bi-weekly electronic publication, electronic and social media has transformed the communication landscape and increased the expectation that we provide immediately accessible and highly relevant information to all of our audiences. KU Today is a step toward meeting those expectations.
During the summer, we reorganized our functions to become the Office of Public Affairs. This more accurately captures our responsibility for community, state and federal relations. These areas complement our ongoing media relations, public relations, marketing, creative services, design and special events efforts. Public Affairs will continue to serve as organizational home to Kansas Public Radio and Audio-Reader. As part of the imperative to raise our visibility and attract additional attention to the university’s successes, we must increase the emphasis placed upon collecting, writing and pitching news stories to national media outlets. To do this more effectively, we revamped our focus on news and media relations under the KU News Service umbrella.
As part of this effort, we reprioritized and shifted the focus of several individuals with broad writing responsibilities to incorporate into their work an increased emphasis on national media relations. These individuals now serve as public affairs officers in the KU News Service and cover internal “beats,” uncovering interesting and compelling stories across campus and helping to ensure they receive appropriate national exposure. For more local and internal stories and informational releases, communication professionals in the college, schools and units across the university will serve as the initial point of contact for faculty and staff in close coordination with the news service.
We hope you enjoy KU Today, and we look forward to your feedback and story suggestions.