KU ranked No. 1 for social media

LAWRENCE — A California firm that analyzes social media accounts has named the University of Kansas the nation’s top university in social media based on “presence, audience, engagement and buzz.”

KU topped a list of 115 universities analyzed “with a strong showing in the all-important and difficult Engagement category,”  according to Track Social on its blog at tracksocial.com. The rest of the top 10 in order were Baylor University, Yale University, Harvard University, University of Kentucky, University of Pittsburgh, Stanford University, Texas A&M University, University of Florida and the University of Wisconsin-Madison.

“Capitalizing on its Final Four appearance, KU smartly flooded its Twitter feed with a series of Tweets like: “What else at KU is in the top 4 nationally? No. 2 in Hearst awards in journalism (the college ‘Pulitzers’) @kujournalism #kubball #KUFacts,” the firm stated. “These kinds of engagement strategies – exploiting newsworthy events to get more mileage out of posts and Tweets – help explain why Kansas deserves its place in the number one spot.”

The firm gave KU A+ grades on its overall score and in engagement, and A- scores for audience, presence and buzz. KU maintains official social media channels on Facebook, Twitter, Youtube, Foursquare, Flickr, Instagram, and will soon add a Pinterest presence. It also maintain apps for Iphone and Android users.