Hall Center For The Humanities

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Per Øhrgaard
Distinguished Visiting Max Kade Foundation Professor; Faculty of Languages, Communication and Culture, Copenhagen Business School; Board of Directors, Carlsberg Foundation

The Elephant in the Room: The Story of the Carlsberg Foundation, or Why Business Needs the Humanities
Special Events

Thu., Feb. 20, 2014, 3:30pm - 5:00pm
Co-sponsored by Germanic Languages & Literatures; the KU Max Kade Center; School of Business; the Honors Program; European Studies; and the Hall Center
Location: Hall Center Conference Hall

Prof. Per Øhrgaard, Copenhagen School of Business, who will be the 44th Max Kade Visiting Professor at KU in Spring 2014, is a prizewinning scholar of German literature with numerous books on the history of German literature to his credit. He also serves on the Board of the Carlsberg Foundation, which was established by the brewing magnate J.C. Jacobsen through the Charter and Deed of Gift in 1876. The Foundation exudes Jacobsen's public spirit and passion for science. This holistic view of the world is placed ahead of purely economic goals, which is why the Foundation, which advises the Breweries, includes among its Board members prominent academics. Professor Øhrgaard, a humanist and publc intellectual, will discuss the history of this institutional culture and what it adds to the Carlsberg Breweries as a business enterprise.

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