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William Allen White School of Journalism and Mass Communications

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The William Allen White School of Journalism and Mass Communications is guided by a set of core values. We value

  • A diverse, collaborative, and dynamic student-centered environment.
  • Excellence in learning, teaching, and mentoring.
  • Free expression and conscientious, ethical journalism as cornerstones of a democratic society.
  • Critical and creative thinking.
  • Meaningful research and creative activity.
  • Imaginative outreach and collaboration on this campus, in Kansas, and in the profession of journalism.


The mission of the school is to teach students to think critically and creatively while preparing them for careers in journalism, mass communications, and related fields and for graduate study. Graduates will

  • Appreciate the value of freedom of expression and its importance in society.
  • Be able to analyze mass media critically.
  • Have an ethical framework for the practice of journalism and mass communication.
  • Demonstrate understanding of the value of a diverse society, a diverse workplace, and the importance of reflecting that diversity in mass media.
  • Demonstrate an understanding of the impact of changing media technologies on society.
  • Demonstrate effective production and presentation skills for the media.
  • Demonstrate an understanding of the importance of research for adding new knowledge and an ability to employ research techniques for analysis and interpretation.
  • Demonstrate understanding of how communications organizations function and the important management issues they face.

The school prepares students for careers in advertising, corporate communications, integrated marketing communications, news, writing and editing, management, and sales in traditional media and emerging and converged media. The school is accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Courses for Nonmajors

All KU students may take JOUR 101 Media and Society; JOUR 201 Current Issues in Journalism; JOUR 310 Visual Communications; JOUR 433 Strategic Communication; JOUR 502 International Journalism; JOUR 503 History of Journalism and Mass Communication; JOUR 534 Diversity in Media; JOUR 538 International Marketing Communications; JOUR 540 Sports, Media, and Society; and JOUR 618 First Amendment and Society. Junior standing is required for JOUR 433 Strategic Communication; JOUR 503 History of Journalism and Mass Communication; JOUR 540 Sports, Media, and Society; and JOUR 618 First Amendment and Society. Students in professional schools who wish to take any other journalism course should consult their schools and the Journalism Advising and Records Office, 117 Stauffer-Flint Hall.


Through the Journalism Career Center, the school enables students to gain professional experience working as interns. Internships vary in time of year, duration, location, compensation, and required course work or other experience. Many students complete internships during the summer, but they also are available during the school year. Staff members provide further guidance on opportunities and requirements.

Study Abroad

The school has an academic exchange with the University of Costa Rica. For information, visit the Office of Study Abroad.

University Honors Program

The school encourages qualified students to participate in the University Honors Program.

The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression and genetic information in the University’s programs and activities. The following person has been designated to handle inquiries regarding the non-discrimination policies: Director of the Office of Institutional Opportunity and Access,, 1246 W. Campus Road, Room 153A, Lawrence, KS, 66045, (785)864-6414, 711 TTY.