MKTG 310: Marketing (3)

A study of marketing from the point of view of the business firm. Topics include the structure of the marketing system, the nature of marketing management, consumer behavior, marketing research, product policy, channels of distribution policy, and analytical techniques useful to marketing management. Prerequisite: Completion of ECON 142, ACCT 200, and PSYC 104. Prior completion or coenrollment in DSCI 301. LEC
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