MKTG 305: Survey of Marketing (3)

This course introduces the student to marketing from the perspective of the business firm. Topics included are the marketing system, consumer and industrial behavior, market segmentation and positioning, product policy, channels of distribution, pricing strategy, sales management, and marketing communications. (Not open to students with credit in MKTG 310.) Prerequisite: ENGL 101 and MATH 101. LEC
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