EMGT 824: Product Marketing for Engineering Managers (3)

Basic principles of marketing as applicable to engineering managers in the production- or operations-based enterprise. Includes a broad overview of the major components of marketing (competition, product, price, promotion, and distribution). Also details the integration of those components into the marketing plan. The students will develop a group marketing plan for an agreed-upon product. Prerequisite: Admission to a graduate program in engineering or Pittsburgh State's technology management program. LEC
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