JOUR 433: Strategic Communication (3)

An exploration of the many forms of persuasive communications in corporate and agency settings and the many audiences/publics addressed. The course takes a research-based, strategic, and integrated-communication-system approach to help students understand how communication elements carry out organizational objectives. Course content includes Integrated Marketing Communication elements such as public relations, advertising, sales promotion, personal selling, relationship marketing, direct marketing, database marketing, digital/cyber marketing, and specialty marketing (e.g., sports marketing, broadcast promotions.) It also covers globalization and business ethics. Prerequisite: Junior standing or completion of JOUR 301 with a grade of 2.0 or above. Open to non-majors. LEC
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