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Master of Science in Journalism

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News/Information and Strategic Communication—Lawrence Campus

This track is focused on deeper, theoretical understanding of the professions of the media. Students with an interest in professional performance may take 2 courses in which they design 1 or more professional projects. To earn the degree, a student must complete 37 graduate credit hours with at least a B (3.0) average. Each student must complete and pass a general examination of the thesis. The thesis defense constitutes the final general examination.

Major Components of 37-Hour Requirement

The student entering the program takes

  • 19 hours in core courses in First Amendment, Finance and Leadership, Mass Media, and Mass Communications and Methodology, including statistics.
  • 6 hours in JOUR 840 seminars.
  • 6 hours in a concentration (such as Sports Management, Health Communications, or Communication Studies) either inside or outside the school. The student may elect to design and produce 1 or 2 professional projects (such as a series of in-depth news stories or media business cases) as a concentration.
  • 1 additional 3-hour elective.

The student also completes an acceptable thesis (JOUR 899) for 3 hours.

Core Course Requirements

The core graduate courses help students develop strong research and critical-thinking skills. 6 courses and 1 lab are required:

JOUR 750 Leadership/Finance 3
JOUR 710 Statistics 3
JOUR 711 Statistics Lab 1
JOUR 818 First Amendment 3
JOUR 801 Research I: Theory 3
JOUR 802 Research II: Methods 3
JOUR 803 Survey of Mass Media and Popular Culture 3

Concentration/Professional Skills Requirements

The student develops an area of concentration of 6 hours either inside the Journalism School or in another school or department with the consent of the student’s adviser and the Associate Dean for Graduate Studies (ADGS), for example, 2 courses in sports management, or communication studies and psychology.

Alternatively, the student may enroll in JOUR 851 and JOUR 852 (Professional Skills). The student develops and produces a master’s-level professionally based project or projects with the approval of the adviser and ADGS. The projects help the student expand and advance professional skills.

For example:

HSES 828 Sport Finance
3
HSES 840 Leadership & Management in Sport 3

Or:

JOUR 720 Media and the Military
3
JOUR 503 History of Journalism & Mass Communication
3

Or:

JOUR 851 Professional Skills I
3
JOUR 852 Professional Skills II
 

Advanced Course Requirements

The student completes 2 JOUR 840 seminars, 1 graduate-level elective, and an acceptable thesis:

JOUR 840 Seminar in: _____ 3
JOUR 840 Seminar in: _____ 3
JOUR 502 International Journalism
3
JOUR 899 Master’s Project/Thesis 3

General Examination

Each student must pass an oral examination of the thesis, which constitutes the final general examination. That examination must cover the totality of the student’s master’s experience. The examination will be given and evaluated by a committee of 3 graduate faculty members who serve on the student’s thesis committee.

Enrollment Requirements after Completing Course Requirements

There is no requirement for continuous enrollment after courses are completed and prior to completing the thesis. Students must be enrolled in at least 1 hour of credit in the semester in which they graduate.

A student must complete the M.S.J. degree within 7 years of admission.

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Marketing Communications—KU Edwards Campus

The Marketing Communications course of study is offered on the KU Edwards Campus, 12600 Quivira Rd., Overland Park, KS 66213, 913-897-8416.

Course Requirements

A student must complete 36 hours of credit with at least a B (3.0) average. A student takes 12 hours of core courses and 24 hours of professional courses. A student must complete the master’s degree program within 7 years of admission.

Core Course Requirements (12 credit hours)

JOUR 820 Marketing Fundamentals for Communicators 3
JOUR 828 Financial Fundamentals for Communicators 3
JOUR 829 Marketing Communications Research 3
JOUR 850 Capstone Course in Marketing Communications 3

 

Core Course Requirements (12 credit hours)

JOUR 820 Marketing Fundamentals for Communicators 3
JOUR 828 Financial Fundamentals for Communicators 3
JOUR 829 Marketing Communications Research (prerequisite JOUR 820 or permissions of instructor)
3
JOUR 850 Capstone Course in Marketing Communications (Prerequisites: JOUR 820, JOUR 828, JOUR 829 and 30 hours toward the degree, or with permission of instructor)
3

Professional Course Requirements

Those who hold the master’s degree from KU are expected to be able to perform professional tasks. Students therefore must complete a minimum of 24 credit hours of professionally oriented courses.

JOUR 819 Writing for Marketing Communications 3
JOUR 821 Integrated Marketing Communications and Sales Strategies 3
JOUR 822 Database Development and Management 3
JOUR 823 Branding in Marketing Communications 3
JOUR 824 Creative Process 3
JOUR 825 Relationship Marketing 3
JOUR 826 Innovation in Management of Communications 3
JOUR 827 Marketing Ethics 3
JOUR 831 Technologies in Marketing Communications 3
JOUR 832 Leadership and Management in Marketing Communications 3
JOUR 834 International and Multicultural Marketing Communications 3
JOUR 840 Seminar in: _____ (may be taken twice on different topics) 3

Outside Courses

A student may take up to 6 credit hours outside the school. Any student who wants to take an elective course outside the school must have permission from the instructor of the course, the school offering the course, and the graduate director of the journalism school. The student should be prepared to indicate how the course contributes to the master’s program

Final General Examination

Each student must pass a final general examination before graduating. This examination is part of the capstone course. The examination occurs during the oral presentation before the client and faculty.

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