2011-2012 Academic Catalog
Master of Science in JournalismVisit their website » Print...
News/Information and Strategic Communication—Lawrence Campus
To earn the degree, a student must complete 36 graduate credit hours with at least a B (3.0) average. A student without professional experience or an undergraduate degree in journalism and mass communications from an accredited program also must complete undergraduate basic skills courses. A student must elect to complete a thesis or project. Each student must pass a general examination.
Major Components of 36-Hour Requirement
A student entering the program must have basic journalism skills. The requirement may be fulfilled by professional experience or undergraduate course work. In addition, a student takes 12 hours of core courses, 15 hours of professional courses, and 9 hours of advanced courses, including a master’s project or thesis.
Basic Skills Requirements
Students may meet the basic skills requirement with significant professional experience or an undergraduate degree in journalism and mass communications from a school accredited by the Accrediting Council on Education in Journalism and Mass Communications. A student who does not meet the requirement must complete 2 undergraduate courses that do not count toward the 36-hour graduate credit requirement:
Core Course Requirements
The core graduate courses help students develop strong research and critical-thinking skills. 4 courses are required:
|JOUR 618 First Amendment and Society||3|
|JOUR 801 Research I: Theory||3|
|JOUR 802 Research II: Methods||3|
|JOUR 803 Survey of Mass Media and Popular Culture||3|
Professional Course Requirements
Those who hold the master’s degree from KU are expected to be able to perform professional tasks. Students therefore must complete a minimum of 15 credit hours of professionally oriented courses.
A student with significant professional experience may, as part of the application, request permission to substitute other course work for all or part of the professional course requirement. The application must include documentation of the student’s professional experience. At the point of admission, the graduate committee grants or denies requests to substitute other course work for the professional course requirement.
A student takes professional courses from among courses numbered JOUR 500 to JOUR 797, excluding JOUR 618 First Amendment and Society. These courses must include one course designated as advanced media or JOUR 676 Strategic Campaigns.
Up to 6 credit hours of professional courses may be completed outside the school, with the approval of the graduate committee.
Advanced Course Requirements
A student must complete 9 credit hours of advanced course work:
|JOUR 840 Seminar in: _____||3|
|JOUR 898 Master’s Research||3|
|JOUR 899 Master’s Project/Thesis||3|
Each student must pass an oral or a written general examination during the semester of the student’s final enrollment in course work and when the thesis/project has been substantially completed. This examination must be completed before the project presentation or thesis defense. It is evaluated by an examination committee of 3 Graduate Faculty members, who serve on the project or thesis committee.
Enrollment Requirements after Completing Course Requirements
A student must enroll for at least 1 hour of credit each semester, excluding summer session, while working on the thesis or project. A student completing a thesis or project must be continuously enrolled, excluding summer session, until the thesis or project has been completed and approved. A maximum of 3 credit hours of JOUR 899 may be applied toward the 36 credit hours required for graduation. A student must complete the master’s degree program within 7 years of admission.
Marketing Communications—KU Edwards Campus
A student must complete 36 hours of credit with at least a B (3.0) average. A student takes 12 hours of core courses and 24 hours of professional courses. A student must complete the master’s degree program within 7 years of admission.
Core Course Requirements (12 credit hours)
|JOUR 820 Marketing Fundamentals for Communicators||3|
|JOUR 828 Financial Fundamentals for Communicators||3|
|JOUR 829 Marketing Communications Research||3|
|JOUR 850 Capstone Course in Marketing Communications||3|
Professional Course Requirements
Those who hold the master’s degree from KU are expected to be able to perform professional tasks. Students therefore must complete a minimum of 24 credit hours of professionally oriented courses.
|JOUR 819 Writing for Marketing Communications||3|
|JOUR 821 Integrated Marketing Communications and Sales Strategies||3|
|JOUR 822 Database Development and Management||3|
|JOUR 823 Branding in Marketing Communications||3|
|JOUR 824 Creative Process||3|
|JOUR 825 Relationship Marketing||3|
|JOUR 826 Innovation in Management of Communications||3|
|JOUR 827 Marketing Ethics||3|
|JOUR 831 Technologies in Marketing Communications||3|
|JOUR 832 Leadership and Management in Marketing Communications||3|
|JOUR 834 International and Multicultural Marketing Communications||3|
|JOUR 840 Seminar in: _____ (may be taken twice on different topics)||3|
Final General Examination
Each student must pass an oral or a written final general examination before graduating. This examination is administered during the semester of the student’s capstone course by the capstone course professor.
Any student who wants to take an elective course outside the school must have permission from the instructor of the course, the school offering the course, and the graduate director of the journalism school. The student should be prepared to indicate how the course contributes to the master’s program.
The Marketing Communications program is offered at the following location:
KU offers a variety of graduate and undergraduate programs on the KU Edwards Campus in Overland Park, Kansas. The Edwards Campus offers late-afternoon and evening classes, catering to working professionals. For more information, call the Edwards Campus at 864-8400 from Lawrence or (913) 897-8400 from other locations.
The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression and genetic information in the University’s programs and activities. The following person has been designated to handle inquiries regarding the non-discrimination policies: Director of the Office of Institutional Opportunity and Access, IOA@ku.edu, 1246 W. Campus Road, Room 153A, Lawrence, KS, 66045, (785)864-6414, 711 TTY.