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Principal Course Distribution Requirement

Principal courses offer introductions to the breadth of disciplines in the College. They acquaint students with the subject matter in an area, with the types of questions that are asked about that subject matter, with the knowledge that has been developed and is now basic to the area, and with the methods and standards by which claims to truth are judged.

Students must complete courses in topical groups in three major divisions (humanities, natural sciences and mathematics, and social sciences). For the B.A., three courses are required from each division, with no more than one course from any topical group. The B.G.S. requires two courses from each division, with no more than one from any topical group. To fulfill the requirement, a course must be designated as a principal course according to the codes listed below.

These are the major divisions, their topical subgroups, and the codes that identify them:

Humanities

  • HT: Historical studies
  • HL: Literature and the arts
  • HR: Philosophy and religion

Natural Sciences and Mathematics

  • NB: Biological sciences
  • NE: Earth sciences
  • NM: Mathematical sciences
  • NP: Physical science

Social Sciences

  • SC: Culture and society
  • SI: Individual behavior
  • SF: Public affairs

No course may fulfill both a principal course distribution requirement and a non-Western culture or second-level mathematics course requirement. Laboratory science courses designated as principal courses may fulfill both the laboratory science requirement and one of the distribution requirements. No free-standing laboratory course may by itself fulfill either the laboratory science requirement or a principal course requirement. Students should begin taking principal courses early in their academic careers. An honors equivalent of a principal course may fulfill a principal course requirement.

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Non-Western Culture Requirement

A non-Western culture course acquaints students with the culture, society, and values of a non-Western people, for example, from Asia, the Pacific Islands, the Middle East, or Africa. Students must complete one approved non-Western culture course.

One approved non-Western culture course is required. Occasionally courses with varying topics fulfill the non-Western culture course requirement. See the Schedule of Classes for details. These courses are coded NW.

View all approved non-Western culture courses »

Transfer and Earned Credit Course Codes

These codes are used to evaluate transfer credit and to determine which academic requirements a course meets.

  • H: Humanities
  • N: Natural Sciences and Mathematics
  • S: Social Sciences
  • W: World Civilization and Culture
  • U: Undesignated Elective Credit (course does not satisfy distribution requirement)
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Study of common jazz piano chord voicings, including two hand block chordal voicings and left hand-only voicings. Prerequisite: JAZZ 105 or JAZZ 305 or permission of instructor. ACT
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An introduction to jazz harmony: Scales, modes, chord symbols, chord voicing practices, analysis, reharmonization practices, scale choices for improvisation, creation of bass lines. Prerequisite: MTHC 105 or consent of instructor. ACT
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Study and performance of music designed for the small jazz combo. Emphasis placed on jazz improvisation, and a survey of a wide variety of styles for this medium. Prerequisite: Permission of director. ACT
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Study of techniques and practices involved in arranging for the contemporary jazz ensemble (big band) and jazz combo, including voicings, counterpoint, nomenclature and writing for jazz rhythm sections. Prerequisite: JAZZ 105 or JAZZ 305 and JAZZ 230 or permission of instructor. ACT
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For juniors, seniors, and graduate students. ACT
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Study and performance of vocal jazz compositions and arrangements with emphasis on vocal jazz improvisation. Membership by audition. For juniors, seniors, and graduate students. ACT
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Study of techniques involved in jazz improvisation, including application of chord/scale relationships to basic blues and II-V-I chord progressions; transcriptions of recorded jazz solos; and memorization of jazz standards and patterns. Prerequisite: JAZZ 105 or JAZZ 305 or permission of instructor. LAB
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Study of advanced techniques in jazz improvisation, including third relationships, Coltrane changes, advanced reharmonization and altered pentatonic patterns and scales. Continuation of solo transcriptions, patterns and jazz standard memorization from Jazz Improvisation I. Prerequisite: JAZZ 224 or JAZZ 624 or permission of instructor. ACT
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Study of common jazz piano chord voicings, including two hand block chordal voicings and left hand-only voicings. Prerequisite: JAZZ 105 or JAZZ 305 or permission of instructor. ACT
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Study of techniques and practices involved in arranging for the contemporary jazz ensemble (big band) and jazz combo, including voicings, counterpoint, nomenclature and writing for jazz rhythm sections. Prerequisite: JAZZ 105 or JAZZ 305 and JAZZ 230 or permission of instructor. ACT
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A student who does not achieve the minimum required score on a 50-question grammar and usage test taken before enrolling in JOUR 302 must complete this one-credit basic skills course, which focuses on the mechanics of journalistic writing. It may be taken concurrently with JOUR 302. Passage of JOUR 002 and of JOUR 302, each with a grade of 2.0 or above, is a prerequisite to JOUR 415, JOUR 419 and JOUR 420. The one credit for JOUR 002 does not count toward the 120 total hours or the total journalism hours required for graduation. LEC
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Introductory course open to all KU students. The course emphasizes the use of critical and creative thinking as tools to better consider the reliability of information received through newspapers, magazines, radio and television, online media, trade publications, advertising, and business communications. The class also surveys media ethics, economics, technology, and the function and impact of media on a free society. The course is designed for pre-journalism students, students considering journalism as a major, and students from other disciplines who take it as an elective. For students who enter college in Fall 2000 and thereafter, this is a prerequisite for all other journalism courses except JOUR 600. Not open to seniors. Must be completed with a grade of 2.0 or better. May be retaken once. LEC
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An in-depth investigation of a current event or issue confronting the various professions of journalism. The class will examine the implications of the event/issue for professional values, ethics, diversity and free expression. Prerequisite: JOUR 101 with a grade of 2.0 or better. LEC
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This course instructs and prepares students to work with multiple media- studio and live production. This is a lab-intensive course designed with live newsroom and live in-the-field productions. Students will have the opportunity to learn behind the scene skills; studio and live camera, floor directing, lighting, audio, basic PhotoShop and field producing skills in production of newscasts and other reports. LAB
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Students learn and demonstrate the skills necessary to perform television sports reporting, the gathering of sports news, editing of audio and video, writing for television, and presenting the sports program. Students also learn skills for advanced technical surveying, remote setup, play-by-play announcing, program production, and how to obtain proper authorization for the above. The finished products may be used on KUJH-TV or other media. Prerequisite: Instructor permission. LEC
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Students learn and demonstrate the skills necessary to perform studio- and remote-camera operation, automated station programming, audio recording, basic lighting techniques, basic editing, producing, and directing. Students create public service announcements, commercial messages, promotional announcements, remote events, and studio productions. The finished products may be used on KUJH-TV and/or other media. Prerequisite: Instructor permission. LEC
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This course is about understanding how an idea becomes something you can see and how the media use visuals in the most efficient and effective ways possible. Students will develop a visual vocabulary and personal aesthetic as they expand their skills in the use of the digital toolbox-including presentation design, and the use of graphics, typography, color, photography (still and video) and audio. They will put their learning into practice through production of visual projects for diverse audiences served by print, online and broadcast media. Must be completed with a grade of 2.0 or better. Prerequisite: JOUR 101 with a grade of 2.0 or better. LEC
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This course will help students understand the crucial role that information plays in news and strategic communication. Students will learn not only how to gather information but how to evaluate, analyze and synthesize it. In doing so, they will experiment with a wide range of research tools, sources and techniques, and improve their writing and critical-thinking skills. Must obtain a grade of C (2.0) or higher to advance in the curriculum. Suggestions: JOUR 300 (or JOUR 310) should be taken prior to JOUR 302. Prerequisite: JOUR 101. Students must be admitted to the School of Journalism or Journalism minor or in an approved concentration in order to enroll in JOUR 302. Not open to seniors. LEC
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This course will emphasize journalistic writing and the role it plays in coherent and engaging stories. It will build on JOUR 300 and JOUR 302, helping students sharpen their writing and interviewing skills for the Web, for print and for broadcast; and sharpen their judgment in choosing information, sources and story forms. Passage of the School's grammar and usage test or concurrent enrollment in JOUR 002 is required before enrolling in this course. Prerequisite: JOUR 101 with a grade of C (2.0) or higher and ENGL 101 and ENGL 102 or ENGL 105 and one course numbered ENGL 203 - ENGL 211 or equivalent for students who started at KU prior to Fall 2012. For students who started at KU in Fall 2012 or after, prerequisites are: JOUR 101, and JOUR 300 each completed with a grade of C (2.0) or higher and ENGL 101 and ENGL 102 or ENGL 105 and one course numbered ENGL 203 - ENGL 211 or equivalent. A 2.5 English GPA when all are completed at KU; when any English courses are transferred, a 3.0 English GPA or 2.5 plus an English ACT score of 25. Not open to seniors. Must be completed with a grade of 2.0 or above to enroll in courses for which it is a prerequisite and may be retaken once. Students must be admitted to the School of Journalism or in an approved concentration in order to enroll in JOUR 304. LEC
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This course will emphasize journalistic writing and the role it plays in coherent and engaging stories. It will build on JOUR 300 and JOUR 302, helping students sharpen their writing and interviewing skills for the Web, for print and for broadcast; and sharpen their judgment in choosing information, sources and story forms. Passage of the School's grammar and usage test or concurrent enrollment in JOUR 002 is required before enrolling in this course. Prerequisite: JOUR 101 with a grade of C (2.0) or higher and ENGL 101 and ENGL 102 or ENGL 105 and one course numbered ENGL 203 - ENGL 211 or equivalent for students who started at KU prior to Fall 2012. For students who started at KU in Fall 2012 or after, prerequisites are: JOUR 101, and JOUR 300 each completed with a grade of C (2.0) or higher and ENGL 101 and ENGL 102 or ENGL 105 and one course numbered ENGL 203 - ENGL 211 or equivalent. A 2.5 English GPA when all are completed at KU; when any English courses are transferred, a 3.0 English GPA or 2.5 plus an English ACT score of 25. Not open to seniors. Must be completed with a grade of 2.0 or above to enroll in courses for which it is a prerequisite and may be retaken once. Students must be admitted to the School of Journalism or in an approved concentration in order to enroll in JOUR 305. Open only to students in the KU Honors Program. LEC
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Students develop an understanding of how organizations develop effective, research-based communication plans to accomplish their objectives. It examines the role of communications in strategic planning and explores career opportunities in professions such as advertising, public relations and sales. JOUR 320 provides insight into how communicators use critical and creative thinking to gather, organize, evaluate and deliver information in a culturally diverse environment. For students entering the Strategic Communication track of the School of Journalism & Mass Communications, JOUR 320 provides the foundation for core courses in research methods, message development and strategic campaigns. Prerequisite: Junior standing or completion of JOUR 101 with a grade of C (2.0) or higher. Open to non-majors. LEC
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Instruction in sportscasting, sports producing, and live sports play-by-play and color. Students gain practical experience broadcasting games and sportscasts on local media outlets including KUJH-TV and KJHK-FM. The course also offers analysis and criticism of the history and current trends in sports broadcasting. Prerequisite: JOUR 301 with a grade of 2.0 or above. LEC
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Graded on a satisfactory/unsatisfactory basis. Prerequisite: Approval of instructor. IND
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Study of camera, film, printing, composition, light and lighting, flash, the principles of photojournalism, deadline shooting for sports, general news, spot news, and features. Building a portfolio and laboratory work are included. Prerequisite: JOUR 301 with a grade of 2.0 or above. LEC
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Hands-on instruction in the gathering, writing, and presentation of news and information for newspapers, magazines, television, radio, and online media. Student work may appear in campus media. A 75-question test on grammar, usage and AP style will be required as party of the course. Requirement: Must obtain a grade of C (2.0) or higher to advance in the curriculum. Prerequisite: JOUR 302 (Infomania), JOUR 304 (Writing for Media) (or JOUR 301 Research and Writing, JOUR 302 Research and Writing, Honors or JOUR 305 Research and Writing, Honors), and passage of the grammar test or JOUR 002 with a C (2.0) or higher and a satisfactory score on the grammar and usage test taken before JOUR 304 or completion of JOUR 002 with a grade of C (2.0) or above. LEC
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This course emphasizes principles of editing for written and verbal expression, logic, visual presentation, organization, and news judgment for all forms of media: newspaper, magazine, broadcast, and online. Requirement: Must obtain a grade of C (2.0) or higher to advance in the curriculum. Prerequisite: JOUR 302 (Infomania), JOUR 304 (Writing for Media) (or JOUR 301 Research and Writing, JOUR 302 Research and Writing, Honors or JOUR 305 Research and Writing, Honors), and passage of the grammar test or JOUR 002 with a C (2.0) or above also required. LEC
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This course deepens students' exposure to and understanding of two major disciplines within the broader area of strategic communication: advertising and public relations. Approximately half the course will be devoted to coverage of the principles of advertising; the other half will be devoted to coverage of the principles of public relations. Content will include defining the two professions, exploring their status within the broader area of strategic communication and analyzing current and projected professional activities. Students will gain an understanding of the principles of these evolving, separate but related major professions within strategic communication. Prerequisite: Admission to the School of Journalism and JOUR 433 for students who started at KU prior to Fall 2012. For those who started Fall 2012 or after, prerequisites are: Admission to the School of Journalism and JOUR 320. LEC
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Students conduct, analyze and apply research to develop strategy and guide decisions related to communication campaigns. In addition to studying qualitative and quantitative research methods as well as basic statistics, students develop critical thinking skills by defining research problems and producing insightful solutions. Prerequisite: Admission to the School of Journalism and JOUR 433 for students who started at KU prior to Fall 2012. For students starting Fall 2012 and after, prerequisite is admission to the School of Journalism and JOUR 320. LEC
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Principles of operations, programming, production, and management of KUJH-TV or other media. Students must complete a specified number of hours supervising staff. No student may earn more than four hours total in JOUR 506, JOUR 507, and/or JOUR 508, and no student may earn more than six hours combined for course work in JOUR 288, JOUR 488, JOUR 507, and JOUR 508. Excess hours of practicum will add hours to the total number of hours needed to meet graduation requirements. Limit of two hours enrollment in JOUR 488 in a student's total course work . Prerequisite: Completion of JOUR 101 with a grade of 2.0 or above and instructor permission. LAB
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Independent study ending in an essay developed from substantial original research and prepared under the direction of a School of Journalism faculty member who is a specialist in the area of the student's interest. Open only to those seniors already in the honors program and in their last semester in residence. Prerequisite: 3.7 minimum GPA in Journalism; 3.5 minimum overall GPA (all courses -in residence and other); and consent from supervising faculty member. RSH
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Prerequisite: Eight hours of journalism. If a section is designated Advanced Media, the prerequisite is JOUR 415 and JOUR 419, each with a grade of 2.0 or above. LEC
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A survey of the history of the American media emphasizing appreciation and understanding of the technological, social, and cultural trends affecting newspapers, magazines, radio, and television broadcasters, and online media. The class may focus on one segment of journalism history, which will be listed in that semester's timetable. The course may be repeated when the focus varies. Prerequisite: Junior standing. LEC
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This course helps students in News/Information and Strategic Communications articulate ideas to individuals and large groups. The curriculum will include preparing, organizing and delivering presentations in formal and informal settings. It also will cover presentation technology, as well as message organization and body language. Prerequisite: JOUR 415 or JOUR 435 with a grade of 2.0 or better. LEC
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Preparation in skills needed in seeking internships and permanent employment, including resume and application letter writing, interviewing and professional presentations. Prerequisite: JOUR 415 or JOUR 435 with a grade of 2.0 or higher. LEC
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Undergraduate research project. Students must submit a written proposal to be approved by the instructor before enrollment. Proposal form can be found on Journalism School website or advising office and must be received by Journalism advising office by the 16th day of the semester. Limit of three hours enrollment in a student's total course work. Prerequisite: 2.5 grade point average overall and in Journalism. IND
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Practical experience in a supervised professional setting for which the student does not receive pay. Students enrolled receive credit for professional experience in advertising, public relations, news-editorial, radio, television, photojournalism, and related fields. Supervision is provided by the employer offering the professional experience. Credit hours will be graded on a satisfactory/unsatisfactory basis. Enrollment requires consent of instructor. Students also must be registered with the Journalism Career Center. Limit of three hours enrollment in JOUR 507 in a student's total course work. No student may have more than four hours total in JOUR 506, JOUR 507, and JOUR 508. A student may not turn a paid internship into a credit internship. Prerequisite: Having completed either JOUR 415 or JOUR 435 with a grade of 2.0 or above, having completed at least eleven hours of journalism, having a grade point average of 2.5 or above, both overall and in journalism, reporting to a journalism or communications professional, working at least forty hours for one credit, at least eighty hours for two hours of credit, receiving no pay for these hours, and completing a 4-5 page report accompanied by work samples. FLD
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Practical experience in journalism in a supervised academic setting for which the student does not receive pay. Students enrolled in the course receive credit for practical experience in advertising, public relations, magazine, news-editorial, radio, television, and photojournalism. Supervision is provided by the instructor offering the practicum. Letter grades are earned. Enrollment requires consent of instructor. Limit of two hours enrollment in JOUR 508 in a student's total course work. No student may have more than four hours total in JOUR 506, JOUR 507, and JOUR 508. Prerequisite: 2.5 grade point average, both overall and in journalism. FLD
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A survey of the field from traditional, over-the-air radio, television and telephone, to satellite and land-based emerging new technologies. The course is strongly based on current events but also covers the historical perspective. The course primarily covers the business side of media, the role and responsibility of the government in regulating media, and an examination of the social implications of the changing media environment. Prerequisite: 8 hours of Journalism. LEC
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This course is an introduction to online storytelling and production of Web sites. The focus is not on technology, but on the elements of good journalism and the channel of the World Wide Web. The course explores both the editorial and commercial aspects of the Web. The course also covers aspects of the Web that have an impact on media applications--the evolving laws, management, economic implications and the blurring lines between editorial and advertising content. Prerequisite: Completion of or concurrent enrollment in JOUR 415 or JOUR 419 or JOUR 435. LEC
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A study of mass media images and portrayals of race, class, and gender in society. The course examines media representations of African-Americans, Latinos, Native Americans, and Asian Americans, as well as media images of masculinity and femininity. The course also explores media images of groups traditionally under-represented in the media, including gays and lesbians, the elderly, the poor, and the disabled. Students study media portrayals in journalism, entertainment, public relations and advertising. The course encourages students to think critically about media images and analyze the role mass media play in reinforcing cultural stereotypes. Prerequisite: 8 hours of Journalism. LEC
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An advanced course in editing print and new media. Working with actual manuscripts as case studies, students practice "micro" editing skills of grammar, punctuation, and refined word usage while addressing issues at the "macro" editorial level, including crafting content according to specific audiences, angles, and messages. Students study tools with which they can turn raw copy into publishable content that works within the larger context of editorial philosophies and communication needs. Students compare editorial decisions with published versions to enhance the learning process. Editorial duties such as direction of writers and management of copy processes in the non-news environment also are practiced. Prerequisite: JOUR 419 with a grade of 2.0 or above. LEC
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The role of mass media in shaping and influencing sports and popular culture. Students will think critically about currently accepted media and sports practices, particularly at the Division I college level. Guest speakers represent media and athletics. Discussion, presentation, paper and essay exam. Prerequisite: Junior standing. LEC
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An orientation to the magazine industry, both print and new media. Special emphasis is given to understanding the interrelationships of circulation, advertising, promotion, administration, production, and editorial. Students gain knowledge and experience by solving problems faced in conceptualizing and writing a business plan. They research the market and competition, build editorial, production, advertising, and circulation strategies, and they project income and expenses for the first years of the enterprise. Prerequisite: Completion of JOUR 101 with a grade of 2.0 or above and completion of JOUR 301 with a grade of 2.0 or above. LEC
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This course will allow students to be immersed in a newsroom environment, build their portfolios and prepare for internships. Students will produce content for an online news magazine distributed through Kansan.com. Each student will select an area of emphasis: visuals, reporting, or editing and production. The Visuals lab will advance the student's understanding and use of visual communication skills and techniques across multiple platforms. Students in this course will be given the opportunity to emphasize a specific tool set (photography, graphics, presentation design) while expanding their knowledge and use of all forms of visuals. In the Editing/Production lab students will work for the University Daily Kansan website and for the newspaper, editing stories, writing headlines and cutlines, creating packages, working on search engine optimization, and creating graphics. The course will build on the skills of JOUR 419: Multimedia Editing, giving students hands-on experience with editing stories and creating packages for a live publication. In the Reporting lab the course will provide an immersive reporting opportunity for students in the News and Information track. It will allow students to report stories in print or video fashion, suited for the JOUR 550 website. Students will work in collaboration with the editing and production students, and the visual students also enrolled in JOUR 550. Reporting students will produce depth stories and cover breaking news as it happens. Requirement: Must obtain a grade of C (2.0) or higher to advance in the curriculum. Prerequisite: JOUR 415, and JOUR 419 each with a grade of C (2.0) or higher. LEC
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A study of the relationships between electronic commerce and media organizations. It includes a robust exploration of online media. The course is designed to address the needs of news reporters, producers, and editors as well as those specializing in strategic or persuasive communications. It also explores how media organizations employ web technology and examines the business models and strategies employed by E-tailers and other dot-com organizations. Prerequisite: Eight hours of Journalism. LEC
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Students exercise both critical and creative thinking to develop the multi-media writing skills expected of strategic communicators. Students begin addressing clients' needs by applying research on product or service benefits, brand identity, competition and audience motivations. The research informs the writing of a strategic message planner or creative brief, which students employ to write and produce messages in many forms. Examples of messages created in JOUR 560 include print, video and radio advertising; social media messages; sales letters and other business writing; and such public relations writing as news releases. Combining strategy, design, and writing and production skills, students begin to build a professional portfolio throughout this class. JOUR 560 prepares students for internships and lays the groundwork for the campaigns class. Prerequisite: For students starting at KU prior to Fall 2012: JOUR 101 and JOUR 301, each with a grade of 2.0 or above, and a satisfactory score on the grammar and usage test taken before JOUR 301 or completion of JOUR 002 with a grade of 2.0 or above. For students starting at KU Fall 2012 and after: JOUR 300 (OR JOUR 310) with a C (2.0) or higher, JOUR 302 (Infomania), JOUR 304 (Writing for Media) (or JOUR 301 Research and Writing, JOUR 302 Research and Writing, Honors or JOUR 305 Research and Writing, Honors), JOUR 320 (Stratcom I), JOUR 460 (Research Methods in Strategic Communication) and passage of the grammar test or JOUR 002 with a C (2.0) or higher. Only open to Journalism majors. LEC
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Environmental communications have expanded from discussions about land conservation to explorations of the ways in which the natural world encompasses and touches every aspect of our lives, from national security to economy prosperity, conservation to civil rights, public health to personal well-being. Using food and agriculture as the primary lenses of exploration, this class will explore the continuum of issues that relate to the environment and the types of media in which they manifest (ranging from press releases to audio podcasts). Prerequisite: Eight hours of journalism. LEC
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The course would be a hands-on, in-your-face, portfolio-building opportunity for students who want to venture into sports journalism. It would allow students to write sports stories, do live play-by-play, develop video stories and cover live events. It will also introduce them to sports journalism beyond the playing field. Must obtain a grade of C or higher to advance in the curriculum. It is suggested JOUR 550 is completed prior to JOUR 585 but a student can enroll in JOUR 585 with instructor permission. Prerequisite: JOUR 101, JOUR 300 (OR JOUR 310), JOUR 302 (Infomania), JOUR 304 (Writing for Media) (or JOUR 301 Research and Writing, JOUR 302 Research and Writing, Honors or JOUR 305 Research and Writing, Honors), JOUR 415, JOUR 419, all of which must be passed with a C (2.0) or higher. Students must be admitted to the School of Journalism in order to enroll in JOUR 585. LEC
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This course explores print, broadcast and online media in industrialized and developing nations. It examines how government rules and restrictions affect press freedoms, examines the effects of technology on access to information, explores how the U.S. media cover news in foreign countries, explores how foreign media cover news events in the United States, and examines coverage of critical current events. The goal of the course is to make students aware of the effects of mass media in a global economy. Prerequisite: Eight hours of Journalism. LEC
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(Open only to education majors and journalism teachers in elementary and secondary schools.) A study of the use of publications in the teaching of secondary school journalism, and an analysis of problems in supervising school newspapers, magazines, and yearbooks. The course covers staff organization, writing and editing, make-up, typography, advertising, and illustration. Students learn through lectures, projects, practice assignments, and directed study of newspapers, yearbooks, and current teaching materials. LEC
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This course surveys techniques of moral analysis, argument, and decision-making for use by practitioners in both news and persuasive journalism. It employs classical ethical theory, moral reasoning models, and critical-thinking skills to resolve ethical choices through case studies involving reporters, editors, broadcasters, and practitioners in advertising, marketing, and public relations. Prerequisite: Eight hours of Journalism. LEC
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Students will produce publishable work on a daily basis, with expectations for frequent publication. Each student will learn to differentiate between appropriate uses of still versus video imaging and produce work accordingly. They will also gain deeper understanding of the practice of image editing through in-class production exercises and on-deadline work. Must obtain a grade of C (2.0) or higher to advance in the curriculum. Prerequisite: JOUR 410, JOUR 415, JOUR 419, JOUR 550 all with a grade of C (2.0) or higher. Students must be admitted to the School of Journalism, and be in good academic standing in order to enroll in JOUR 610. LEC
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Students learn how to identify consumer, client, news source or employer needs and how to use their product, service or other skills to solve that need in today's evolving media world. This requires delivering the solution in a way the audience understands best, which is a fundamental to every strategic message or interaction with a news source. Even though students work in a media sales context, the purpose of the course is not to turn out professional media sales people, but to enhance strategic communication abilities. Prerequisite: Junior standing. LEC
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This course approaches design as a visual problem-solving process. Students create a digital portfolio that uses advanced storytelling techniques and showcases digital media competency. The process explores a number of possible solutions, encouraging students to expand their perspectives and to explore innovative and creative approaches. The resulting portfolio builds a bridge from student work to professional practice. Prerequisite: For students starting prior to Fall 2012, students must be admitted to the School of Journalism and have at least junior standing to enroll in this course. For students starting Fall 2012 and after, completion of JOUR 300 (or 310) with a grade of C (2.0) or higher. Must be admitted to the School of Journalism to take Jour 612. LEC
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This course examines the process by which professional promotional communicators operate in a global multicultural environment. It aims to instill an appreciation for the challenges in crossing cultures, beginning with research and continuing through examining or creating culturally appropriate messages to be delivered in country-specific ways. The course covers differences among cultures and their communication styles, economic systems, demographics, politics, regulatory environment, research practices and media systems. Through case studies and projects, this course gives students a framework from which to sort through the challenges of global marketing communications. Prerequisite: Junior standing. LEC
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This course examines how organizations have developed opportunities, strengthened relationships and solved problems through the process of research, planning, communication and evaluation. By studying cases, students will learn how professionals past and present have responded to changing needs. Cases will highlight both the diversity and the integration of professions and professional practices within strategic communication. Prerequisite: JOUR 420 (or JOUR 513 or JOUR 523.) Open to non majors with permission of the instructor. LEC
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This course examines significant changes in strategic communication approaches brought about by the networked information society. Students will study effective ways for organizations to identify social technographics of key audiences, create social media content, disseminate messages and evaluate social media-based strategic communication initiatives. This course combines theoretical and hands-on approaches to issues. Students will work in groups to analyze, evaluate and develop social media strategies for organizations chosen for their case study research. Prerequisite: JOUR 460 (or JOUR 568) or consent of the instructor. Open to non majors with permission of the instructor. LEC
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An overview of how business and markets operate; balance sheets, income statements and statements of cash flows; how to create and interpret budgets, particularly for non-profit organizations; key documents and regulations of business; how to use various tools of analysis, and how to make personal finance decisions. Each student follows one public company for the semester and explores various aspects of its operations. Prerequisite: Junior standing and completion of JOUR 415 Multimedia Reporting or JOUR 560 (or JOUR 435) with a grade of C (2.0) or better. Open to non majors. LEC
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The course addresses challenges faced by managers and leaders in traditional and non-traditional environments. The course explores a range of management and leadership concepts, including organizational culture, organizational change, functions of managers, leadership theory, motivation and reinforcement. Also explores in some detail the new world of work and what it means to be a "contingent employee" or "free agent." Prerequisite: At least one course designated as Advanced Media or JOUR 460 (or JOUR 568). Open to non majors with permission of the instructor. LEC
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An examination of the history and philosophy of freedom of speech and press and the limitations imposed upon those rights by statute, common law, and court decisions resolving conflicts with other constitutional rights. Critical-thinking skills and case analysis focus on the roles, rights, and responsibilities of the news and persuasive media in a free society. This course is open to all students at the University of Kansas. It emphasizes the importance of freedom of expression in a free society. Students study key media law court decisions and explore free speech issues more broadly to embrace the philosophical thinking that led to the development of the First Amendment. Prerequisite: Junior standing. LEC
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This course gives students insights into the rapidly changing world of work where freelance, contract, consulting and other forms of "contingent" or "free agent" activities are becoming more common. The course provides an oversight of entrepreneurial thinking, freelancing, networking, brand building and other components of contingent work. It also provides an overview of basics of personal finance such as taxes, insurance, budgets, investing, etc. Prerequisite: Senior standing. Open to non-journalism majors. LEC
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This course instructs and prepares students to work with multiple media-writing, reporting, web, graphics and live elements-to tell stories on the appropriate media platform. This is a lab-intensive course designed with live newsroom and live in-the-field reporting. Students will also have the opportunity to use producer and directing skills in production of newscasts and other reports. Classroom discussions will concentrate on refining and developing the skills you've learned in previous broadcast news courses, and on discussion and critical evaluation of professional standards and ethics. We will hold critique sessions of your lab work. We try to maintain flexibility in the class discussion topics in order to make them relevant to your lab work and to current issues in broadcast journalism. Requirement: Must obtain a grade of C or higher to advance in the curriculum. Prerequisite: JOUR 550 with a grade of C (2.0) or higher. Students who started at KU prior to Fall 2012 only need to complete JOUR 415 and JOUR 419 with a grade of C (2.0) or higher as a prerequisite. Only open to Journalism majors. Students must be in good academic standing to take this course. LEC
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This class will advance the student's understanding and use of data driven journalism and its effective presentation. It will expand their knowledge of the skills necessary to be a data driven journalist and guide them in the creation of a stories and complementary visuals based on database analysis. Everyone in the class will learn the basic coding skills that the field requires, use those skills to acquire data, and create multiple data driven journalism stories, some of which will be used in media. Requirement: Must obtain a grade of C or higher (2.0) to advance in the curriculum. Prerequisite: JOUR 550 with a C (2.0) or better. Students who started at KU prior to Fall 2012 only need to complete JOUR 415 and JOUR 419 with a grade of C (2.0) or higher as a prerequisite. Only open to Journalism majors. Students must be in good academic standing to take JOUR 621. LEC
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Students in this advanced writing course produce information articles and features. These works include profiles, how-to pieces, travel features, analytical works, and narrative essays for submission to magazines, corporate publications, online venues, and cable channels. Prerequisite: One Advanced Media course with a grade of 2.0 or above, and JOUR 415 and JOUR 419, each with a grade of 2.0 or above. LEC
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This is an enterprise reporting class designed to give students hands-on experience covering important issues that impact individuals and communities in Kansas and perhaps beyond. Students will be assigned specific issues and/or beats involving government, business and non-profit agencies. Requirement: Must obtain a grade of C (2.0) or higher to advance in the curriculum. Prerequisite: JOUR 550 with a grade of C (2.0) or higher. Students who started at KU prior to Fall 2012 only need to complete JOUR 415 and JOUR 419 with a grade of C (2.0) or higher as a prerequisite. Only open to Journalism majors. Students must be in good academic standing to take this course. LEC
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The purpose of this class is to provide students with an immersive public affairs reporting experience at the State Capital in Topeka while covering the important statewide issues of the day. Students will be assigned to cover the statehouse for specific media outlets and assist those media in fulfilling their public-service missions to their communities. Requirement: Must obtain a grade of C (2.0) or higher to advance in the curriculum. Prerequisite: JOUR 550 with a grade of C (2.0) or higher. Students who started at KU prior to Fall 2012 only need to complete JOUR 415 and JOUR 419 with a grade of C (2.0) or higher as a prerequisite. Only open to Journalism majors. Students must be in good academic standing to take this course. LEC
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The study of the field and functions of non-broadcast television: the use of video by business, educational, medical, governmental, and non-profit organizations. Students plan and produce typical video materials, such as training tapes, employee orientations, community relations, new product demonstrations and self-paced instructional programs, designed for both internal and external audiences. Prerequisite: JOUR 415 or JOUR 560 (or JOUR 435) with a grade of C (2.0) or above. Only open to Journalism majors. Students must be in good academic standing in order to enroll in JOUR 636. LEC
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Students produce a campaign to solve a strategic communications problem for an established organization. Students work with an actual client to develop a campaign from the initial research to the final recommendation. By applying the knowledge, experience and skills gained in previous courses, students confirm their readiness to enter the profession. Prerequisite: Senior standing, good standing in the School of Journalism and JOUR 435, JOUR 513 or JOUR 523 and JOUR 568 for students who started at KU prior to Fall 2012. For those who started at KU Fall 2012 or after, prerequisites are senior standing, good standing in the School of Journalism and JOUR 560. LEC
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This graduate-credit course will cover the information gathering, writing, graphic, audio and video production techniques needed to succeed in the upper-level skills classes. Students will produce both news and strategic messages in print, radio, TV and Web formats. LEC
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Classroom instruction and individual coaching on techniques of investigative and depth reporting, including computer-assisted reporting, database reporting, and finding and using governmental or corporate records. The course offers individual coaching on how to plan, research, organize, write, and present depth reporting projects for print, online or broadcast media. Prerequisite: One Advanced Media course with a grade of 2.0 or above; or consent of instructor for students who have completed JOUR 415 and JOUR 419, each with a grade of 3.0 or above. LEC
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Students in the course will produce different kinds of articles (departments and longer stories that fit key categories in magazines, including service articles, profiles and informational articles) for a real magazine. The magazine could be in print, online or take some other form. Students will gain an understanding of different parts of a magazine, the difference between departments and articles, and how to report and write short articles and longer substantive stories. Must obtain a grade of C (2.0) or higher to advance in the curriculum. Students must be in good academic standing in order to enroll in JOUR 650. Only open to Journalism students. Prerequisite: JOUR 550 with a grade of C (2.0) or higher. Students who started at KU prior to Fall 2012 only need to complete JOUR 415 and JOUR 419 with a grade of C (2.0) or higher as a prerequisite. Only open to Journalism majors. Students must be in good academic standing to take this course. LEC
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Students receive classroom instruction during the semester and then complete 64 to 80 hours of professional on-site experience in editorial, production, promotion, advertising or circulation departments for local and national organizations. In class, students research, write and present papers, and complete a portfolio review before a panel of external reviewers. Students who complete this class may not enroll in JOUR 507, the professional practicum in journalism. Prerequisite: JOUR 415 and JOUR 419, each with a grade of 2.0 or above and a 2.5 grade-point average in journalism and overall. LEC
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The primary goal of this course is to challenge students to identify the critical aspects of journalism that should be carried forward into a future media environment. By studying the concepts of innovation, entrepreneurial planning and the information needs of multiple audiences, students will be able to work together to develop strategies for new media enterprises suitable for implementation in the immediate future. The course will require students to integrate principles, theories and methods learned in other journalism courses through an immersive learning experience. The course will also introduce students to entrepreneurial practices and critical thinking in a collaborative and multi-format, small-group news laboratory. Requirement: Must obtain a grade of C (2.0) or higher to advance in the curriculum. Suggestion: Senior standing required. Only open to Journalism majors. Prerequisite: JOUR 550 with a grade of C (2.0) or higher. Students who started at KU prior to Fall 2012 only need to complete JOUR 415 and JOUR 419 with a grade of C (2.0) or higher as a prerequisite. Only open to Journalism majors. Students must be in good academic standing to take this course. LEC
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Students work at a community newspaper, television station or online operation; and either cover the news, produce or edit the news. Instruction includes newsroom coaching and evaluation by professional journalists. Classroom instruction covers such issues as analyzing media content, diversifying story sources, and practical ethical decisions faced by the students. Instructors also meet with students for individual conferences. Students must complete a written project and present it to the class and to the news professionals. Prerequisite: JOUR 415 and 419, each with a grade of 2.0 or above. FLD
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Students work for KUJH-TV news as producers, assignment editors, photographers, advanced reporters, or in other positions, building on experience and polishing skills developed in TV News I. Students receive classroom instruction and critiques of newsroom work in addition to discussing critical issues in broadcast news. Prerequisite: Completion of JOUR 415, JOUR 419 and JOUR 692, each with a grade of 2.0 or above. LEC
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Classroom instruction and supervised individual coaching in the gathering, writing, design, and multimedia presentation of news and information. Students synthesize material as well as generate original material. Prerequisite: JOUR 415 and JOUR 419, each with a grade of 2.0 or above. LEC
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Classroom instruction and individual coaching in the gathering, writing, and presentation of news in the print and online editions of The University Daily Kansan. Students receive individual critiques of reporting and writing in regular conferences with the instructor and in written feedback. Students also gain experience converting stories to broadcast and online format. Prerequisite: JOUR 415 and JOUR 419, each with a grade of 2.0 or above. LEC
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Classroom instruction and individual coaching in editing, news judgment, headlines, makeup and design in the presentation of news in the print and online editions of The University Daily Kansan or kansan.com. Students receive individualized coaching and feedback in conferences with the instructor. Prerequisite: JOUR 415 and JOUR 419, each with a grade of 2.0 or above. LEC
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Provides opportunities for students to test and explore communications and persuasion theory in development of campus media. Under faculty supervision, students serve as marketing representatives of KUJH-TV to area advertisers/donors. Prerequisite: JOUR 572 with a grade of 2.0 or above. LEC
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An intense eight-week reporting and editing experience on The University Daily Kansan and its web site kansan.com. A three-hour class session each week will focus on the proper concepts and techniques of reporting and editing. Students will be required to research and make presentations on various aspects of reporting and editing. Students also will meet one-on-one on an ongoing basis with the instructor to review work. The class may serve as preparation for or a supplement to JOUR 695 Newspaper Reporting or JOUR 696 Newspaper and Online Editing. Prerequisite: JOUR 415 and JOUR 419, each with a grade of 2.0 or above. LEC
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Prerequisite: Graduate standing in Journalism or related field or permission of instructor. Other prerequisites may be listed with the specific course. LEC
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This uniquely structured class enrolls up to 16 advanced Kansas University students and 16 U.S. Army majors from Fort Leavenworth's Command and General Staff College (CGSC). Class goals are to increase the understanding by the military and the media of each other's functions and roles in a democracy. Kansas University and CGSC students work collaboratively on assignments leading to a multimedia project. The course is taught at Lawrence and at Fort Leavenworth and requires some extended class periods. Contact the instructor for more information. Prerequisite: Graduate standing in Journalism or related field or permission of instructor. LEC
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Classes are designed to address current issues in marketing communications and are open to non-degree and other graduate students. LEC
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Classes are designed to develop skills used in marketing communications and are open to non-degree and other graduate students. LEC
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A student may complete a special project addressing a current issue in marketing communications. Departmental permission is required. LEC
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A comprehensive review of the theoretical and philosophical underpinnings of media research and practices. This seminar offers a range of perspectives and covers various interpretative, cultural, and critical approaches to understanding mass communication in various contexts. Each student drafts a literature review about a topic of the student's choice. LEC
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An introduction to methodological approaches to the study of media. Qualitative and quantitative methodologies are reviewed. The class emphasis is on learning appropriate research tools to scientifically learn about messages, media, and audiences. Each student devises a research project during the course. Prerequisite: JOUR 801. LEC
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Covers the activities, functions, and operations of both traditional mass media and new media. The course provides a combination of historical context, current events, and a future perspective. Topics include the business and economics of the media, the role of the media, and rights and responsibilities. Prerequisite: JOUR 802. LEC
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Advanced study of qualitative methodological approaches to the study of media. The class emphasis is using interpretative research tools and techniques from narrative analysis, to ethnography, historical analysis, to critical cultural approaches to learn about messages, media, and audiences. Each student devises a research project during the course. Prerequisite: JOUR 900, JOUR 801 and JOUR 802 or permission of instructor. LEC
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Advanced study of quantitative methodological approaches to the study of media. The class emphasis is using social scientific research tools and techniques ranging from content analysis to conducting surveys to experimental designs to learn about messages, media, and audiences. Special focus will be on learning to use SPSS and statistical techniques. Each student devises a research project during the course. Prerequisite: JOUR 900, JOUR 801 and JOUR 802 or permission of instructor. LEC
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Specialized work by qualified students under direction of the graduate faculty. Investigation and research studies. Prerequisite: Ten hours of graduate work in journalism. RSH
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Case studies and explorations in First Amendment theory and practice. Course will have one of two main foci: First Amendment practice such as censorship, libel, privacy; or Administrative Law such as FCC, FTC, FEC practice. Students will produce an original research paper. Course may be repeated once. LEC
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A writing-intensive course focusing on articles and other works about marketing communication, management, general business and related subjects. Students read and discuss a core of designated work as well as works they select on their own. Students write reports, executive summaries and analytical briefings in which they synthesize these readings and apply marketing and management concepts to their own written work. LEC
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The course is designed to provide a fundamental understanding of marketing theory and process and how these theories relate to Integrated Marketing Communications. Specific focus will be spent on the marketing environment, the marketing mix, market segmentation, planning, execution and measurement. As part of the class, students will learn the components of a marketing plan and how to develop a plan based on specific quantifiable corporate objectives. LEC
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The concept of integrated selling strategies and how these strategies logically lead to execution in various forms of message delivery systems. Through case studies of specific business cases, students develop insights into potential buyer segments and develop rationales for the most effective way to reach buyers. Students not only offer solutions to cases but also explore ways to measure the impact of each technique and medium used. LEC
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A course in creating, updating, and effectively using databases in marketing communications. Students learn the process of designing a database, what information to include and how to acquire information, and how to organize and execute marketing communications programs using a database. LEC
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Cases and topics in the development and execution of branding in marketing communications plans. The course emphasizes how organizations define actual brand problems and attempt to solve them. LEC
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An examination of the creative process and techniques of creative problem solving. The course gives students numerous opportunities to solve a variety of marketing communications problems. Students have an opportunity to visit with individuals who practice creativity in their professional lives and individuals who study creativity as scholars. LEC
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An exploration of the principles of relationship marketing and their application to marketing communications. Special emphasis is on the development of relationship messages, the use of databases for constituent management, and a review of appropriate marketing communications media. LEC
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Students shall demonstrate their knowledge of Innovation Theory through papers, presentations and an essay exam. The class will emphasize Management Innovation but will also cover marketing, process and product innovation. The course is very current events oriented. LEC
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