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William Allen White School of Journalism and Mass Communications

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The School of Journalism and Mass Communications

Values

The William Allen White School of Journalism and Mass Communications is guided by a set of core values. We value

  • A diverse, collaborative, and dynamic student-centered environment.
  • Excellence in learning, teaching, and mentoring.
  • Free expression and conscientious, ethical journalism as cornerstones of a democratic society.
  • Critical and creative thinking.
  • Meaningful research and creative activity.
  • Imaginative outreach and collaboration on this campus, in Kansas, and in the profession of journalism.

Mission

The mission of the school is to teach students to think critically and creatively while preparing them for careers in journalism, mass communications, and related fields and for graduate study. Graduates will

  • Appreciate the value of freedom of expression and its importance in society.
  • Be able to analyze mass media critically.
  • Have an ethical framework for the practice of journalism and mass communication.
  • Demonstrate understanding of the value of a diverse society, a diverse workplace, and the importance of reflecting that diversity in mass media.
  • Demonstrate an understanding of the impact of changing media technologies on society.
  • Demonstrate effective production and presentation skills for the media.
  • Demonstrate an understanding of the importance of research for adding new knowledge and an ability to employ research techniques for analysis and interpretation.
  • Demonstrate understanding of how communications organizations function and the important management issues they face.

The school is accredited by the Accrediting Council on Education in Journalism and Mass Communications.

School of Journalism Edwards Campus

Mission

To educate marketers for personal development and professional success.

Vision

To become the degree of choice for marketing communications professionals in the Kansas City area, growing marketers personally and professionally, growing the program enrollment and market awareness, and growing the marketing industry financially and creatively.

Values

  • Academically sound … with a high-quality curriculum taught by expert faculty.
  • Relationship-oriented … in our interactions with our constituents.
  • Attentive … to the unique needs of working adult students.
  • Servant-hearted … in our willingness to go “above and beyond” to assist students and prospects.

Our Promise

To bring KU’s and the William Allen White School of Journalism and Mass Communications’ reputations for academic excellence to greater Kansas City through high-level service and convenience for the working adult marketing professional seeking to further his/her career with a Marketing Communications Graduate degree.

 

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Undergraduate Programs

The school offers the Bachelor of Science degree in journalism. The program prepares students for careers in advertising, corporate communications, integrated marketing communications, news, writing and editing, management, and sales in traditional media and emerging and converged media.

The school also offers a new journalism minor in news and media innovation.

Courses for Nonmajors

All KU students may take JOUR 101 Media and Society; JOUR 201 Current Issues in Journalism; JOUR 300 Visual Storytelling; JOUR 320 Strategic Communication; JOUR 590 International Journalism; JOUR 503 History of Journalism and Mass Communication; JOUR 534 Diversity in Media; JOUR 613 International Strategic Communications; JOUR 540 Sports, Media, and Society; and JOUR 618 First Amendment and Society. Junior standing is required for JOUR 3203 Strategic Communication; JOUR 503 History of Journalism and Mass Communication; JOUR 540 Sports, Media, and Society; and JOUR 618 First Amendment and Society. Students in professional schools who wish to take any other journalism course should consult their schools and the Journalism Advising and Records Office, 117 Stauffer-Flint Hall.

Internships

Through the Journalism Career Center, the school enables students to gain professional experience working as interns. Internships vary in time of year, duration, location, compensation, and required course work or other experience. Many students complete internships during the summer, but they also are available during the school year. Staff members provide further guidance on opportunities and requirements.

Study Abroad

The school has an academic exchange with the University of Costa Rica. For information, visit the Office of Study Abroad.

University Honors Program

The school encourages qualified students to participate in the University Honors Program.

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The School of Journalism and Mass Communications

Values

The William Allen White School of Journalism and Mass Communications is guided by a set of core values. We value

  • A diverse, collaborative, and dynamic student-centered environment.
  • Excellence in learning, teaching, and mentoring.
  • Free expression and conscientious, ethical journalism as cornerstones of a democratic society.
  • Critical and creative thinking.
  • Meaningful research and creative activity.
  • Imaginative outreach and collaboration on this campus, in Kansas, and in the profession of journalism.

Mission

The mission of the school is to teach students to think critically and creatively while preparing them for careers in journalism, mass communications, and related fields and for graduate study. Graduates will

  • Appreciate the value of freedom of expression and its importance in society.
  • Be able to analyze mass media critically.
  • Have an ethical framework for the practice of journalism and mass communication.
  • Demonstrate understanding of the value of a diverse society, a diverse workplace, and the importance of reflecting that diversity in mass media.
  • Demonstrate an understanding of the impact of changing media technologies on society.
  • Demonstrate effective production and presentation skills for the media.
  • Demonstrate an understanding of the importance of research for adding new knowledge and an ability to employ research techniques for analysis and interpretation.
  • Demonstrate understanding of how communications organizations function and the important management issues they face.

The school is accredited by the Accrediting Council on Education in Journalism and Mass Communications.

School of Journalism Edwards Campus

Mission

To educate marketers for personal development and professional success.

Vision

To become the degree of choice for marketing communications professionals in the Kansas City area, growing marketers personally and professionally, growing the program enrollment and market awareness, and growing the marketing industry financially and creatively.

Values

  • Academically sound … with a high-quality curriculum taught by expert faculty.
  • Relationship-oriented … in our interactions with our constituents.
  • Attentive … to the unique needs of working adult students.
  • Servant-hearted … in our willingness to go “above and beyond” to assist students and prospects.

Our Promise

To bring KU’s and the William Allen White School of Journalism and Mass Communications’ reputations for academic excellence to greater Kansas City through high-level service and convenience for the working adult marketing professional seeking to further his/her career with a Marketing Communications Graduate degree.

 

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Graduate Programs

The William Allen White School of Journalism and Mass Communications offers 2 tracks leading to the Master of Science in journalism – a scholarly thesis-based Mass Communications track in Lawrence, including a joint M.S.J.-J.D. option, and a professional Marketing Communications track at KU’s suburban Kansas City Edwards Campus – and a Ph.D. in Journalism and Mass Communications in Lawrence.

The Lawrence-based Mass Communications program focuses on deeper, theoretical understanding of the professions of the media. The student must complete 37 graduate credit hours with at least a B (3.0) average. A student completes a thesis and passes a general examination of his/her thesis.

The Marketing Communications course of study trains professional communicators to find solutions for business problems and to explore strategic marketing from a managerial perspective. It emphasizes the integration of research, ethics, writing, creativity, innovation, technology, branding, sales and leadership. The curriculum is an advanced series of courses offered to students who show an aptitude for strategic thinking and have a minimum of 2 years of professional experience in marketing communications or other media-related fields. It is offered on the KU Edwards Campus in Overland Park and is designed for part-time, evening study to accommodate working professionals, while maintaining the same standards of academic excellence found in full-time graduate programs on the Lawrence campus.

The Ph.D. program in Journalism and Mass Communications is small and, therefore, selective. We admit 4 to 6 students per year to ensure close work with the faculty. We expect our students’ scholarly and research interests to intersect with those of our faculty. Students who hold a master’s in journalism complete at least 38 hours for the degree. The student completes study of appropriate research skills, designed in consultation with the faculty advisor. The student also must meet KU’s requirements for dissertation hours.

 

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The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression and genetic information in the University’s programs and activities. The following person has been designated to handle inquiries regarding the non-discrimination policies: Director of the Office of Institutional Opportunity and Access, IOA@ku.edu, 1246 W. Campus Road, Room 153A, Lawrence, KS, 66045, (785)864-6414, 711 TTY.