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Principal Course Distribution Requirement

Principal courses offer introductions to the breadth of disciplines in the College. They acquaint students with the subject matter in an area, with the types of questions that are asked about that subject matter, with the knowledge that has been developed and is now basic to the area, and with the methods and standards by which claims to truth are judged.

Students must complete courses in topical groups in three major divisions (humanities, natural sciences and mathematics, and social sciences). For the B.A., three courses are required from each division, with no more than one course from any topical group. The B.G.S. requires two courses from each division, with no more than one from any topical group. To fulfill the requirement, a course must be designated as a principal course according to the codes listed below.

These are the major divisions, their topical subgroups, and the codes that identify them:

Humanities

  • HT: Historical studies
  • HL: Literature and the arts
  • HR: Philosophy and religion

Natural Sciences and Mathematics

  • NB: Biological sciences
  • NE: Earth sciences
  • NM: Mathematical sciences
  • NP: Physical science

Social Sciences

  • SC: Culture and society
  • SI: Individual behavior
  • SF: Public affairs

No course may fulfill both a principal course distribution requirement and a non-Western culture or second-level mathematics course requirement. Laboratory science courses designated as principal courses may fulfill both the laboratory science requirement and one of the distribution requirements. No free-standing laboratory course may by itself fulfill either the laboratory science requirement or a principal course requirement. Students should begin taking principal courses early in their academic careers. An honors equivalent of a principal course may fulfill a principal course requirement.

View all approved principal course distribution courses »

Non-Western Culture Requirement

A non-Western culture course acquaints students with the culture, society, and values of a non-Western people, for example, from Asia, the Pacific Islands, the Middle East, or Africa. Students must complete one approved non-Western culture course.

One approved non-Western culture course is required. Occasionally courses with varying topics fulfill the non-Western culture course requirement. See the Schedule of Classes for details. These courses are coded NW.

View all approved non-Western culture courses »

Transfer and Earned Credit Course Codes

These codes are used to evaluate transfer credit and to determine which academic requirements a course meets.

  • H: Humanities
  • N: Natural Sciences and Mathematics
  • S: Social Sciences
  • W: World Civilization and Culture
  • U: Undesignated Elective Credit (course does not satisfy distribution requirement)

All Design courses

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Visiting professionals discuss various aspects of Design based upon their own special areas of expertise. The series is mandatory for all Design majors. Must be repeated at least 4 (or 5) credit hours depending on your major. Graded on a satisfactory/unsatisfactory basis. LAB
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Survey of design history from 1800 to present with emphasis on graphics, architecture, industrial and interior design movements, individuals and their influences. Prerequisite: Completion of BDS 102. LEC
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A collaborative studio across all Design Department areas of study. Students of the different areas will be organized into work groups and conduct in-depth research, investigate new problem solving methodologies, develop new applications and working knowledge of specialized subjects. Prerequisite: Junior level or higher standing in Design or Architecture or with permission of the instructor. LEC
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Students develop professional skills and problems solving with an applied and relevant design employer's office. Supervision by faculty and a professional designer, designated and approved by the faculty in the area is mandatory. Graded on a Satisfactory/Unsatisfactory basis. Prerequisite: Junior level or higher standing in the Design Department. FLD
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Students will participate in a Design focused study abroad program. The student will be required to attend group meetings prior to the trip along with development of research topics of interest. Simple documentation would be required - sketchbook/journal responding to day-to-day itinerary and other events, following the trip and presented for a grade. Prerequisite: Junior level or higher standing in Design or with permission of the instructor. LAB
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Consists of research work prior to the trip as well as follow-up and required studio work due after return. A portfolio of work will be required for a grade. Course will also fulfill Design-specific requirements or studio credits for other majors. Areas may designate specific Design courses as substitutions for this course. Prerequisite: Junior level or higher standing in Design or with permission of the instructor. LEC
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A study of different topics in different semesters in a special area of interest to a staff member and suitable qualified students. May be repeated for credit. Prerequisite: Junior standing in department. LAB
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Comprehensive examination of a complex design problem from the point of view of the various specializations. Prerequisite: Junior standing in department. LEC
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A study of current problems in design or crafts with an emphasis on research. Special problems proposals must be discussed with and approved by the instructor and advisor prior to enrollment in the course. A student may not take more than six credit hours of special problems in any one semester. Prerequisite: Junior standing in department. IND
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The study of human factors principles and guidelines are fundamental to interaction design. In this course, these principles will be illustrated and applied to real-world design projects/problems. Human physical and cognitive capabilities, computer-human interface and systems properties, interaction design methods, and the physical and socio-cultural environment will be considered. Fundamental issues in human-centered systems, basic research methods, including statistics and literature searches, will be included. Open to all university students. Graduate students will meet concurrently with INDD 510 and receive additional coursework. LEC
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This course will cover the principles of design thinking, design processes, design strategies and methods, including techniques and tools for the development of human-technology interfaces. Abstract through concrete representation methods and techniques will be applied to interaction design projects/problems. Information collection and analysis methods, scenario and prototyping methods, evaluation methods (empirical), creativity methods, and task-oriented method (non-empirical) will also be considered. Methods common to design-related disciplines in the social sciences, business, architecture, communication studies and engineering are integrated. Graduate students will meet concurrently with INDD 512 and receive additional work. Prerequisite: Consent of instructor for all non-design students. LEC
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Business products, services and environments are often intermingled in ways that require more holistic ways of thinking and development. A challenge of service innovation is to design with an understanding of the many dimensions of human experience and satisfaction. This course elaborates how, where, when, and why design can enhance the value of business services. Theory, methods, and practice aspects of services design are presented. LEC
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Comparative studies of various areas of specialization in design. Repeat for credit to a maximum of six credit hours. LEC
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Group critique of individual research/artwork and discussion of professional practices and contemporary issues in crafts and art. Open to all craft area graduate students. Repeat for credit to a maximum of six credit hours. Graded satisfactory/unsatisfactory. LEC
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Research reading and presentation of reports on specific subjects related to the students major area of specialization. Required of all graduate students. RSH
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An in-depth study of current problems in design or crafts with an emphasis on research. Special problems proposals must be discussed with and approved by the instructor and graduate advisor prior to enrollment in the course. RSH
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A rapidly changing marketplace demands business strategy that is rooted in the dynamics of human culture, society, and psychology. Design thinking directly engages such factors and is, thus, well suited to help organizations formulate effective, versatile and strategic brands. This class focuses on strategic design analysis as a means to promote innovation in core brand development and extension into new applications and product categories. By aligning design with engineering, marketing, advertising, packaging, and service, business can innovate new sources of market value and deliver a more powerful brand messages. Prerequisite: Consent of instructor for all non-design students. LEC
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Design Management has been described as "applied innovation" or the methodical capturing of talent and resources available inside and outside an organization to create valuable new offerings, brands, and business models. This course explores the design functions in business as a means to solve difficult challenges and develop new market-facing opportunities. Subjects include brand value creation, differentiation, coordination, and transformation. Numerous cases will be discussed. LEC
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Most organizations are imaginatively challenged and experience difficulty innovating and marketing new concept offerings. Conventional methods spotting and validating new opportunities often lack the persuasive power necessary for change to occur. Scenario-based design and simulation offers ways to vividly representing a future that is different from the past. This course presents theory, methods and practice aspects of design scenario construction and simulation. LEC
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As companies struggle with the demands of increasing consumer, intense competition and downward price pressures, there is a corresponding increase in the demand for more innovative business models and higher-value offerings. These forces have significantly broadened the strategic scope of design. Advanced, multi-disciplinary design teams are being engaged early to help guide new business and product development efforts. Why, where, when, and how this is done in order to deliver on the promise of innovation is the subject of this course. Prerequisite: ADS 750 or with consent of instructor. LEC
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Interaction Design is about creating products, services or environments that offer significant experiential value to people and economic value to organizations. This course engages the comprehensive subject of design for human experience. Building on the gamut of human factors and design methods knowledge, this offers hands-on experience in the research, analysis, modeling and simulation of original and experientially compelling design solutions. Prerequisite: ADS 710, ADS 712 or with consent of instructor. LEC
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In a science of design, the study of "human designers" is as important as the study of designed artifacts or design tools. Since the beginning of research in Design Cognition, many empirical studies have opened up our understanding or human designers and the ways they design. While design is largely a mental activity, it interacts strongly with heterogeneous external representations. It encompasses problem definition and solving, analogical mappings, mental imaging and other mental processes. It requires team coordination and is situated in a cultural milieu that defines roles and modes of behavior. As such, distributed cognition, situated cognition, and social cognition - all have become relevant to the understanding of design cognition. The structure of a design task, the mental representation of design form and behavior, the structure of design teams, and the associated concepts of design cognition will be the subject of the course. LEC
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Studies directed to development of a thesis plan. Required of all graduate students. Offered in fall semester only. Graded S or F. LEC
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Graduate students only. Must hold an assistant instructor or teaching appointment. Credit earned does not satisfy any credit requirement for a degree. Graded S or U. FLD
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Group discussion and presentations on timely industry topics. Topics will be substantial, bridging relevant program subjects and professional area boundaries. May be repeated for up to six credit hours in subsequent semesters. LEC
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Approaches to producing original design research. Methods, resources, topics and projects are discussed and evaluated. May be repeated for up to six credit hours in subsequent semesters. LEC
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For guidance refer to Design department graduate guidelines. THE
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This is a course for all Design Department majors, to introduce them to creative problem solving; and the fundamentals of two, three and four-dimensional design. Drawing, photography, 2D and 3D models are used in this course as a means of design thinking to visually represent problems and solutions. One and a half hours of lecture and six hours of studio-lab per week. Students must receive at least a grade of C- in this course to continue in the Design program. Prerequisite: Must be admitted into the Design Department or receive instructor permission. LEC
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This is a course for all Design Department majors and serves as a continuation of BDS 101 with a greater emphasis on examining the relationships between design and other systems: environment, society and culture, and technology and economics. One and a half hours of lecture and six hours of studio-lab per week. Students must receive at least a grade of C- in this course to continue in their Design program. Prerequisite: Must be admitted into the Design Department and have completed BDS 101 with at least a grade of C- or equivalent course work, or receive instructor permission. LEC
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This course will focus on drawing as a tool of communication through freehand exercises that explore observation and perception, form and proportion, dimensional illusion and expressive characteristics using a variety of materials and media. Some identified sections of this course will also use two-and three-dimensional modeling software. Prerequisite: Must be admitted into the Design Department. LEC
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Introduction to fundamentals and processes involved in developing design concepts in the unit scale interior environment that may include residential or small scale commercial spaces. The studio focuses on developing design vocabulary, graphic representations, space planning, furniture and furnishings. Prerequisite: BDS 102. Prerequisite or corequisite: ENVD 212. Open to all students in the School of Architecture with permission of instructor based on space availability. LAB
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Study and analyze building materials, furniture and furnishings through investigation into their physical and technical characteristics, limitations, and applications. The course also introduces the sustainability issues that relate to the selections and specifications that impact the environment, energy use and limited resources. It covers various agencies and organizations that develop guidelines on materials, resources, building practices, processes and systems that support sustainable design. Open to all student in the School of Architecture with permission of the instructor based on space availability. LEC
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Introduction to visualization tools in applications to interior environments using freehand sketching and computer aided design. The class focuses on vocabulary and theories of different drawing systems and develops basic CAD skills using Autocad and related software to generate 3D digital modeling, scene descriptions and view manipulations. Prerequisite: Students must be admitted into the Environmental/Interior Design program and have completed BDS 102 and BDS 103. Open to other students in the School of Architecture with the permission of instructor based on space availability. LEC
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This studio focuses on topics that relate to specific environments that may include retailing, hospitality, health care, restaurants, or work space strategies in offices. Students conduct research, explore ideas and generate concepts at a more complex scale level. Emphasis will be placed on understanding of users' operational needs, company brand or image, adjacencies, spatial analyses, understanding of material and their applications, environmental factors, codes and regulations that impact the planning and selections. Related issues include lighting, furniture systems analysis and their applications, and custom casework design. Depending on availability, studio may work with other studio in Architecture or other discipline within the department on joint projects. This class may be repeated for credit. Prerequisite: ENVD 200. Open to other students in the School of Architecture with permission of instructor based on space availability. LAB
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Examining and analyzing essential information necessary to determine the clients' present and future operational requirements and the space, facilities, and services required for support. Establishing pre-planning concepts and guidelines on building and space utilization. Effort is directed toward developing space into a functional, flexible, and aesthetic environment in which to work. Study includes the use of questionnaires, organization charts, space study and standards, space projections, space tabulations, and space distribution using interaction, blocking, and layering diagrams. Prerequisite: ENVD 200 and MATH 101. Open to all students in the School of Architecture with permission of instructor based on space availability. LAB
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This class provides individual students with the opportunity to develop a project of choice based on the individual's interest and design philosophy and incorporates the skills acquired from the integrated curriculum. Students will conduct initial research and data collection to develop a program that includes the schematic and preliminary design development. Projects may include corporate offices, retailing, health care, hospitality and restaurants, exhibitions, residential design, or specialty interior products. Effort will focus on the investigation of a component within a large or complex project. Prerequisite: ENVD 304. THE
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A continuation of ENVD 408 that focuses on further design development leading to final design solutions and explores in detail the design of the total environment. The use of materials and their limitations, sustainability, environmental factors, technology, graphics and signage, custom design casework and interior products, applicable codes and standards, budget, and construction document production are all part of the investigations. Final results may include a set of drawings, working drawings, detail drawings, 4D models and/or multi-media presentations. Prerequisite: ENVD 408. THE
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There are two different components to this class. The first is to develop the student's graduating portfolio that relates to the individual's professional interest. The second is the standards associated with the professional practice of a design office including office personnel and organization, scheduling, fee structures, contracts, billing, marketing and professional ethics. The course will include lectures, guest speakers, and field trips. Prerequisite: ENVD 304 and Senior Standing. LAB
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Individual research. Prerequisite: INTD 606 or equivalent. RSH
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Continuation of INTD 715. RSH
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Exploration of problems in drawing for various reproduction processes. Emphasis on perspective, head drawing, the clothed and nude figure, nature illustration, perspective, and environments. Various drawing media and materials are explored. Required for Illustration majors as a pre-review course. Prerequisite: BDS 101. LAB
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Concentrated study in developing methodologies for producing contemporary illustration. Emphasis is placed on concept development, composition exploration, value and color studies, and reference creation. Required for Illustration majors as a pre-review course. Prerequisite: BDS 101 and BDS 102. LAB
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Concentrated study in developing skills and techniques with media and materials that are employed in producing contemporary illustration. Continued emphasis on methods of research and idea generation as in VISC 204. Prerequisite: ILLU 305 and permission of instructor. Corequisite: ILLU 405. LAB
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Continued exploration of problems in drawing and painting for various reproduction processes. Emphasis on color, head drawing, perspective, the clothed and nude figure, environments, and nature illustration. Various drawing, painting, collage and digital media and materials are explored. Prerequisite: ILLU 205 or permission of instructor. Corequisite: ILLU 315 or permission of instructor. LAB
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Concentrated study of different forms of concepts for illustration. Continued development of technical skills and visual literacy are also addressed. Prerequisite: ILLU 305 and ILLU 315. LAB
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Introductory exploration of the process, skills and concepts necessary for successful concept art character design and effective blending of matte painting and film. Drawing will be of primary concern for this course, yet exploring digital means of character development will also be introduced. Prerequisite: ILLU 315. Corequisite: ILLU 415. LAB
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Exploration of thematic illustration through the development of a series of images based on a topic or story. Aspects of continuity, consistency, storytelling, pacing, editing, packaging and a holistic method of developing illustration are addressed. Prerequisite: ILLU 415 and ILLU 425. Corequisite: ILLU 445. LAB
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Continuation in exploration of the process, skills and concepts for successful concept art character design, along with continued development of digital characters and 3D modeling. Prerequisite: ILLU 415 and ILLU 425. Corequisite: ILLU 435. LAB
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Concentrated study in developing skills and techniques with digital media and materials employed in producing basic contemporary animation. (ILLU 415) Development of concept, script, storyboard, and use of audio, music and sound effects are part of this animation experience. May be repeated for credit. Prerequisite: ILLU 515 and ILLU 445 or permission of instructor. LAB
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Preparation of comprehensive portfolio and consideration of professional requirements encountered by illustrators in the visual communications industry. Participation in the Visual Communications Senior Show is required. Prerequisite: ILLU 435. Corequisite: ILLU 535. LEC
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Visual communication projects with particular development of each student's strengths and interests in illustration. Completed projects constitute a core for a student's portfolio. Contemporary business practices and legal issues will be addressed. Prerequisite: ILLU 525. LAB
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Individual research. RSH
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This course will focus on drawing as a tool of communication through a variety of exercises that explore observation and perception, form and proportion, dimensional illusion and expressive characteristics using a variety of materials and media. This course will also use two- and three-dimensional modeling software necessary for all Industrial Designers. Prerequisite: Must be admitted into the Design Department. LEC
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Course introduces tools, techniques and processes used in the professional practice of Industrial Design. Learning is through a series of short, focused projects. Techniques in drawing, computer modeling, physical modeling, and presentation are demonstrated and developed. Strategies to improve creativity are explored, while addressing market and production considerations. Prerequisite: BDS 102. LAB
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Course introduces tools, techniques and processes used in the professional practice of Industrial Design. Learning is through a series of short, focused projects. Techniques in drawing, computer modeling, physical modeling, and presentation are demonstrated and developed. Strategies to improve creativity are explored, while addressing market and production considerations. Prerequisite: INDD 284. LAB
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Course combines the study of advanced drawing systems theory with study and practice in visual perception methods, techniques, and media relevant to the fields of industrial design and interior design. Prerequisite: ABDS 212. LAB
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Individual and/or group research projects in one of several specific design areas which will be identified on a semester by semester basis. May be repeated for credit. Prerequisite: Eligibility for INDD 302 (industrial design majors) or permission of instructor. LAB
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Continuation of INDD 284 and 388 but encompassing design problems of greater complexity including group research and problem solving assignments in advanced product and service design. Advanced techniques in problem solving, concept communication, visualization, and overall design expression will be demonstrated and explored. Prerequisite: INDD 388. LAB
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Continuation of Industrial Design studios, projects are longer requiring a high level of demonstrated design ability for successful completion. Issues regarding professional ethics, accountability, and responsibility to public and client are discussed and implemented. Professional design, presentation, and visualization skills will be demonstrated and explored. Finished designs will include full production technical specifications. Prerequisite: INDD 446. LAB
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Experience in industrial design practice gained while working in an internship position within a professional industrial design firm (consulting office or corporate design department). Experience must be gained while working under the guidance of a cooperating, qualified design professional. Details of each internship, e.g., name and location of firm, identity of cooperating professional, length of internship, hours worked each week, nature of work experience, methods to be used in evaluating student performance, etc., must be satisfactorily defined, arranged, and agreed upon jointly by the student, the firm offering the internship, the instructor under which the course is listed, and the industrial design area head prior to the student's enrollment in the course. Prerequisite: INDD 384, INDD 388, INDD 508, INDD 512, INDD 578, INDD 646, INTD 504, and consent as described in the course description. Course may be repeated for credit to earn a maximum total of six semester hours credit applicable toward a degree. FLD
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A study of modern materials, manufacturing processes, and construction methods applicable to the fields of industrial design and interior design. Design analysis of existing products, furniture, building components, and storage systems. Design assignments in furniture, storage systems, and interior space arrangements with emphasis on materials and construction. Field trips to area manufacturing and design facilities. Prerequisite: Permission of instructor. LEC
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Introduction to the field of human factors (erogonomics) appropriate to industrial, interior, and visual design. Human capabilities, human-machine interfaces and system properties, and the environment are considered, a micro-computer laboratory is integrated into the course. Open to all university students. Prerequisite: Consent of instructor for non-art and non-design majors. Corequisite: BDS 102. LEC
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Introduction to the study of methods of designing common to industrial, interior, and visual design. Evaluation methods (semantic differential), creativity methods (scenario writing), and task-oriented method: (PERT/CPM) will be considered in relation to design problems. Open to non-design students. Prerequisite and/or Corequisite: INDD 384 or INTD 301 for industrial design majors and interior design majors respectively. Consent of instructor for all other students. LEC
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Work directed toward maximizing the quality and effectiveness of the individual student's professional portfolio. Prerequisite: INDD 448. LEC
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Course requires the accomplishment of a comprehensive, independent research, design, and development project appropriate to the field of industrial design, the depth and complexity of which are commensurate with expectations for entry-level professionals. The nature and scope of the project, as well as details of anticipated accomplishment must be outlined by the student and approved by the instructor prior to the beginning of the second week of classes. This course requires completion of all research, basic problem solving, preliminary design phases of the project, final design development and refinement, detail technical specifications, renderings, physical and computer model building, and a written documented report of the project. Repeatable for credit. Prerequisite: INDD 448. THE
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Similar to INDD 578, Problems in Industrial Design, except as follows: design topic to be selected jointly by student and instructor with content, methodology, and anticipated accomplishment to be outlined by the student and approved by the instructor prior to enrollment in the course; design projects will normally be undertaken by each student on an individual rather than group basis and selected according to his or her needs, strengths, weaknesses, and interests; and students may enroll in up to two sections of same course (3-6 hours) during same semester. Prerequisite: Industrial design majors: completion of fourth-year requirements; or for non-majors, permission of instructor. LAB
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Research-oriented advanced study in industrial design. Prerequisite: Graduate major in industrial design or consent of instructor. RSH
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Prerequisite: INDD 715. RSH
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Open to students of all disciplines and experience levels, this course provides an introduction to the medium and language of photography. Basic camera operation, workflow, and digital/analog printing methods are explored, accompanied by lectures, readings, and discussions regarding the historical and theoretical concerns of the medium. A digital camera with full manual controls is required - RAW capable preferred. Open to students of all disciplines and experience levels. LAB
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The first of the two-part foundational Photography sequence, this majors-only course provides students with a rigorous immersion into the formal, technical, and conceptual concerns and challenges of photography by way of the view camera. Embracing both the wet and digital darkrooms, students shoot and develop sheet film that is then utilized to produce both traditional and digital prints. Intermediate digital editing methods are introduced and explored. View cameras are provided. Prerequisite: PHMD 101, admitted to Design Department, passed first-year review. LEC
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The second of the two-part foundational Photography sequence, this advanced course builds upon PHMD 201 with additional emphasis on color, RAW workflow, and advanced methods for digital capture, manipulation, editing, and compositing. Additionally, students work extensively with large-format inkjet printers to create custom ICC printing profiles. A digital SLR (RAW capable) camera with full manual controls is required. Prerequisite: PHMD 201, admitted to Design Department, passed first-year review. LAB
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Understanding Photographs is a lecture-based course that focuses on developing a critical understanding of how images, paired with culture and society, generate meaning in both the historical and contemporary contexts. Open to students of all disciplines and experience level. LEC
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Lighting Studio is a fundamental course in awareness, modification, and control of light. Students work extensively with strobe and continuous light sources. Principles of natural and artificial light are introduced, explored, and applied through hands on assignments both in and out of the studio environment. Prerequisite: PHMD 202 or permission of instructor. LAB
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This course serves as an introduction to the principles and challenges of photography as a time-based medium. Fundamental concepts of production are introduced and explored through hands-on exercises, class presentations and discussions, lectures, critiques, and individual and group projects. Prerequisite: PHMD 202 or permission of instructor. LAB
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Experimental Processes is an introduction to the understanding and production of image-based works utilizing experimental approaches and alternative processes in an interdisciplinary environment. Prerequisite: PHMD 202 or permission of instructor. LEC
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This upper-level seminar is focused primarily on the development of independent and collaborative projects through on-going group critique with an emphasis on research and analysis. Learning is focused on personal development and other issues relevant to contemporary photographic practice through assigned readings, presentations, and group discussion. Can be repeated for credit. Prerequisite: PHMD 202 or instructor permission. LAB
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Taken the final semester of study, this course guides students through the research, preparation, and refinement of a final portfolio and appropriate supplemental materials. Methods and strategies of presentation and dissemination are discussed and explored. Prerequisite: PHMD 402 or instructor permission. LAB
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A continuation of the skills and principles discussed in PHMD 301. Prerequisite: PHMD 301. LEC
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A continuation of the skills and principles discussed in PHMD 302. Prerequisite: PHMD 302. LEC
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A continuation of the skills and principles covered in PHMD 315. Prerequisite: PHMD 315. LEC
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Special topics courses in Photo Media vary by instructor and provide additional opportunities for interdisciplinary research and advanced specialized study. Prerequisite: PHMD 202 or permission of instructor. LEC
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Presentation of fundamental concepts of visual and non-visual communication. Exploration of the structure of visual perception, and of the various theories of visual communication. A special laboratory section will include reproduction skills and procedures which are common to visual communication including the use of the computer. Prerequisite and/or Corequisite: BDS 102. LAB
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Introduces the discipline, function, and tradition of typography as it relates to visual/verbal communication. Emphasis is on interrelationships of letter, word, line and page. Projects examine two-dimensional typographic space, sequence and information hierarchy. Prerequisite: BDS 101 and BDS 102. Corequisite: VISC 204. LAB
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Visual communication problems involving the student in the translation of verbal concepts and design theory into visual images. This course focuses attention on the process of defining problems, gathering information, and formulating clear, powerful, and persuasive visual statements. Introduction to methods of research, idea generation, and image making will be an integral part of this course. Prerequisite: BDS 101 and BDS 102. Corequisite: VISC 202. LAB
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Further exploration of typographic form and manipulation of variables which affect content; stresses the importance of typographic composition as an integral component of visual communication design. Projects examine advanced structures of typographic space, work-image structure, and typographic details and aesthetic. Prerequisite: VISC 202, VISC 204, and permission of instructor. Corequisite: VISC 304. LAB
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Exploration of structural systems used in visual organization; grid, proportion, symmetry, sequence, rhythm. Continued exploration of analyzing and creating meaning through semiotics and visual narrative; development of critical thinking and writing skills. Prerequisite: VISC 202, VISC 204, and permission of instructor. Corequisite: VISC 302. LAB
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This introductory course in letterpress printing and book structures will instruct the student in techniques for printing from moveable type and other type-high surfaces, and present the student with a variety of binding styles. These disciplines will be explored from a historic as well as functional perspective. Emphasis will be placed on the acquisition of skills and vocabulary, notation, and creative use of structures and techniques. Prerequisite: VISC 201 and VISC 304. LAB
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Building from the structures and approaches of VISC 302, the course is a research-based examination of non-traditional and expressive uses of the typographic medium. Projects emphasize the student as both content generator as well as designer and include development of word as image and typographic "voice" while further refining technical proficiency. Prerequisite: VISC 302 and VISC 314. Corequisite: VISC 414 and ADS 540. LAB
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Introduces the discipline of designing for dynamic media (i.e., internet, on screen, multi-media). Emphasis will be placed on concept development and on the fundamental principles of information hierarchy, user experience, navigation strategies, site development and site architecture. Projects, lectures and tutorials will provide a working knowledge of current tools and techniques, while exploring the issues of narrative structure, rhythm, space, animation, sound, and video. Prerequisite: VISC 302 and VISC 304. Corequisite: VISC 402. LAB
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Exploration of topics dealing intensively with editorial concept and format organization. Projects stress advanced problems in the integration of text and image through the development of complex and variable structures. Emphasis on thorough researching of content and audience as well as understanding of production/execution implications of solutions. Prerequisite: VISC 402, VISC 404. LAB
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Students will examine methods for synthesizing elements of image, audio, and text, in motion using Adobe After Effects in combination with their required prior experience using iMovie, Final Cut Pro, and Photoshop. Access is required to both still and video cameras having adjustable aperture, shutter speeds, and focus. Prerequisite: BDS 101, BDS 102 and VISC 201 or VISC 304. LAB
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This course will examine core principles and practices of environmental graphic design. Many of these concepts will be concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of place. Some of the topics discussed will include: signage, exhibit design, identity graphics, pictogram design, mapping, civic design and themed environments. Prerequisite: VISC 201 or VISC 304. LEC
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Combines wide range of traditional letterpress and digital processes for type and image for individually determined student book projects. Projects will culminate in a small printed and bound edition. Open to all majors. Prerequisite: BDS 102, VISC 201 or VISC 304, or permission of the instructor. LAB
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Examines how information presented over time conveys or evokes a particular idea or emotion. Using words, type, diagrams, audio and sequencing to restructure messages so that they tell a story that evokes an emotional response. Open to all Design majors. Prerequisite: VISC 201 or VISC 304. LEC
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Making preliminary visualizations, models, and prototypes. Examines words, diagrams, type, and sequencing to restructure messages so that they tell a story more effectively. Editing images to make messages clear, unambiguous and understandable by their intended audience(s). Designing the appearance of an information product so that users can find what they want and understand it when they get there. Open to all Design majors. Prerequisite: VISC 201 or VISC 304 or permission of the instructor. LAB
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Exploration of visual identity problems utilizing a holistic, systems approach to design. Introduces business and design strategies associated with brand development. Emphasis on the methods of thinking and research which precede the making of design as well as the importance of writing to the graphic design profession. Prerequisite: VISC 414. LAB
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Goal-oriented graphic design problem-solving with emphasis on research, analysis, and synthesis of complex visual problems. Will allow for in-depth study of professional design issues and topics; provides a forum for multi-disciplinary collaboration with related professional disciplines. May be repeated for credit. Prerequisite: VISC 520 or permission of instructor. Corequisite: VISC 530. LAB
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Portfolio reviews and lectures by alumni and area professionals. Preparation of comprehensive online and offline portfolio, business system, and interview preparation. Prerequisite: VISC 520 or permission of instructor. Corequisite: VISC 525. LEC
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This course will provide design and non-design majors instruction in the organization and presentation of a professional quality visual portfolio. Readings, feedback and online collaborations will focus on the development of a focused portfolio consistent with the individual student's pursuits. Graded on a satisfactory/unsatisfactory basis. LEC
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