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William Allen White School of Journalism and Mass Communications

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Principal Course Distribution Requirement

Principal courses offer introductions to the breadth of disciplines in the College. They acquaint students with the subject matter in an area, with the types of questions that are asked about that subject matter, with the knowledge that has been developed and is now basic to the area, and with the methods and standards by which claims to truth are judged.

Students must complete courses in topical groups in three major divisions (humanities, natural sciences and mathematics, and social sciences). For the B.A., three courses are required from each division, with no more than one course from any topical group. The B.G.S. requires two courses from each division, with no more than one from any topical group. To fulfill the requirement, a course must be designated as a principal course according to the codes listed below.

These are the major divisions, their topical subgroups, and the codes that identify them:

Humanities

  • HT: Historical studies
  • HL: Literature and the arts
  • HR: Philosophy and religion

Natural Sciences and Mathematics

  • NB: Biological sciences
  • NE: Earth sciences
  • NM: Mathematical sciences
  • NP: Physical science

Social Sciences

  • SC: Culture and society
  • SI: Individual behavior
  • SF: Public affairs

No course may fulfill both a principal course distribution requirement and a non-Western culture or second-level mathematics course requirement. Laboratory science courses designated as principal courses may fulfill both the laboratory science requirement and one of the distribution requirements. No free-standing laboratory course may by itself fulfill either the laboratory science requirement or a principal course requirement. Students should begin taking principal courses early in their academic careers. An honors equivalent of a principal course may fulfill a principal course requirement.

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Non-Western Culture Requirement

A non-Western culture course acquaints students with the culture, society, and values of a non-Western people, for example, from Asia, the Pacific Islands, the Middle East, or Africa. Students must complete one approved non-Western culture course.

One approved non-Western culture course is required. Occasionally courses with varying topics fulfill the non-Western culture course requirement. See the Schedule of Classes for details. These courses are coded NW.

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Transfer and Earned Credit Course Codes

These codes are used to evaluate transfer credit and to determine which academic requirements a course meets.

  • H: Humanities
  • N: Natural Sciences and Mathematics
  • S: Social Sciences
  • W: World Civilization and Culture
  • U: Undesignated Elective Credit (course does not satisfy distribution requirement)

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A student who does not achieve the minimum required score on a 50-question grammar and usage test taken before enrolling in JOUR 301 must complete this one-credit basic skills course, which focuses on the mechanics of journalistic writing. It may be taken concurrently with JOUR 301. Passage of JOUR 002 and of JOUR 301, each with a grade of 2.0 or above, is a prerequisite to JOUR 415, 419 and 435. The one credit for JOUR 002 does not count toward the 124 total hours or the total journalism hours required for graduation. LEC
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Introductory course open to all KU students. The course emphasizes the use of critical and creative thinking as tools to better consider the reliability of information received through newspapers, magazines, radio and television, online media, trade publications, advertising, and business communications. The class also surveys media ethics, economics, technology, and the function and impact of media on a free society. The course is designed for pre-journalism students, students considering journalism as a major, and students from other disciplines who take it as an elective. For students who enter college in Fall 2000 and thereafter, this is a prerequisite for all other journalism courses except JOUR 600. Not open to seniors. Must be completed with a grade of 2.0 or better. May be retaken once. LEC
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An in-depth investigation of a current event or issue confronting the various professions of journalism. The class will examine the implications of the event/issue for professional values, ethics, diversity and free expression. Prerequisite: JOUR 101 with a grade of 2.0 or better. LEC
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Students learn and demonstrate the skills necessary to perform television sports reporting, the gathering of sports news, editing of audio and video, writing for television, and presenting the sports program. Students also learn skills for advanced technical surveying, remote setup, play-by-play announcing, program production, and how to obtain proper authorization for the above. The finished products may be used on KUJH-TV or other media. Prerequisite: Instructor permission. LEC
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Students learn and demonstrate the skills necessary to perform studio- and remote-camera operation, automated station programming, audio recording, basic lighting techniques, basic editing, producing, and directing. Students create public service announcements, commercial messages, promotional announcements, remote events, and studio productions. The finished products may be used on KUJH-TV and/or other media. Prerequisite: Instructor permission. LEC
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A laboratory course designed to give the student experience at KUJH-TV and experience in news and sports at KJHK-FM. No student may earn more than four hours total in JOUR 506, JOUR 507, and/or JOUR 508, and no student may earn more than six hours combined for course work in JOUR 288, JOUR 488, JOUR 507, and JOUR 508. Excess hours of practicum will add hours to the total number of hours needed to meet graduation requirements. A limit of one credit for JOUR 288 in a semester and two credits in a student's total program. Prerequisite: Instructor permission. LAB
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Instruction focuses on gathering and presenting news and persuasive information for all media. Students learn to write for a variety of media, purposes, and audiences. The course emphasizes the importance of storytelling for readers, listeners, and viewers. Students gain basic skills ranging from interviewing to video editing as well as concepts needed to write for a variety of media platforms. Passage of the School's grammar and usage test or concurrent enrollment in JOUR 002 is required before enrolling in this course. Prerequisite: JOUR 101 completed with a grade of 2.0 or better and ENGL 101 and ENGL 102 or ENGL 105 and one course numbered ENGL 203 - ENGL 211 or equivalent. A 2.67 English GPA when all are completed at KU; when any English courses are transferred, a 3.0 English GPA or 2.67 plus an English ACT score of 25. Concurrent enrollment in JOUR 101 and JOUR 301 allowed if English requirements are met. Not open to seniors. Must be completed with a grade of 2.0 or above to enroll in courses for which it is a prerequisite and may be retaken once. Students must be admitted to the School of Journalism or in an approved concentration in order to enroll in JOUR 301. LEC
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Instruction focuses on gathering and presenting news and persuasive information for all media. Students learn to write for a variety of media, purposes, and audiences. The course emphasizes the importance of storytelling for readers, listeners, and viewers. Students gain basic skills ranging from interviewing to video editing as well as concepts needed to write for a variety of media platforms. Prerequisite: JOUR 101 completed with a grade of 2.0 or better and ENGL 101 and ENGL 102 or ENGL 105 and one course numbered ENGL 203 - ENGL 211 or equivalent. A 2.67 English GPA when all are completed at KU; when any English courses are transferred, a 3.0 English GPA or 2.67 plus an English ACT score of 25. Concurrent enrollment in JOUR 101 and JOUR 302 allowed if English requirements are met. Not open to seniors. Must be completed with a grade of 2.0 or above to enroll in courses for which it is a prerequisite and may be retaken once. Students must be admitted to the School of Journalism or in an approved concentration in order to enroll in JOUR 302. Open only to students in the KU Honors Program. LEC
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Instruction in the elements of visual literacy, design, visual concepts, illustration styles, forms and techniques, composition, typography, color theory, graphic, and design techniques. Class presentations focus on the use of visual elements in news and persuasive journalism in all media. Prerequisite: JOUR 101 with a grade of 2.0 or better. LEC
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Instruction in sportscasting, sports producing, and live sports play-by-play and color. Students gain practical experience broadcasting games and sportscasts on local media outlets including KUJH-TV and KJHK-FM. The course also offers analysis and criticism of the history and current trends in sports broadcasting. Prerequisite: JOUR 301 with a grade of 2.0 or above. LEC
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Graded on a satisfactory/unsatisfactory basis. Prerequisite: Approval of instructor. IND
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Study of camera, film, printing, composition, light and lighting, flash, the principles of photojournalism, deadline shooting for sports, general news, spot news, and features. Building a portfolio and laboratory work are included. Prerequisite: JOUR 301 with a grade of 2.0 or above. LEC
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Hands-on instruction in the gathering, writing, and presentation of news and information for newspapers, magazines, television, radio, and online media. Student work may appear in campus media. A 75-question test on grammar, usage and AP style will be required as party of the course. Prerequisite: JOUR 101 and JOUR 301, each with a grade of 2.0 or above, and a satisfactory score on the grammar and usage test taken before JOUR 301 or completion of JOUR 002 with a grade of 2.0 or above. LEC
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This course emphasizes principles of editing for written and verbal expression, logic, visual presentation, organization, and news judgment for all forms of media: newspaper, magazine, broadcast, and online. Prerequisite: JOUR 101 and JOUR 301, each with a grade of 2.0 or above, and a satisfactory score on the grammar and usage test taken before JOUR 301 or completion of JOUR 002 with a grade of 2.0 or above. LEC
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An exploration of the many forms of persuasive communications in corporate and agency settings and the many audiences/publics addressed. The course takes a research-based, strategic, and integrated-communication-system approach to help students understand how communication elements carry out organizational objectives. Course content includes Integrated Marketing Communication elements such as public relations, advertising, sales promotion, personal selling, relationship marketing, direct marketing, database marketing, digital/cyber marketing, and specialty marketing (e.g., sports marketing, broadcast promotions.) It also covers globalization and business ethics. Prerequisite: Junior standing or completion of JOUR 301 with a grade of 2.0 or above. Open to non-majors. LEC
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Strategic Communication students learn the role of communication in achieving organizational objectives. This course develops the writing skills expected of strategic communicators. It emphasizes writing for media targeting a variety of audiences with strategic messages. Students learn to analyze communication problems and to create messages that provide solutions. Students develop critical-thinking abilities by using research methods such as interviewing and database analysis. The course includes advertising copy writing, business writing, public relations writing, broadcast writing, and writing for online media. A 75-question test on grammar, usage and AP style will be required as part of the course. Prerequisite: JOUR 101 and JOUR 301, each with a grade of 2.0 or above, and a satisfactory score on the grammar and usage test taken before JOUR 301 or completion of JOUR 002 with a grade of 2.0 or above. LEC
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A non-graduate credit course for graduate students who enter the journalism master's program without a journalism degree from an accredited program or without significant professional experience. This hands-on, skills-based course covers both first-level and second-level writing and production techniques. Students produce both news and strategic messages in print, radio, TV and Web formats. LEC
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Principles of operations, programming, production, and management of KUJH-TV or other media. Students must complete a specified number of hours supervising staff. No student may earn more than four hours total in JOUR 506, JOUR 507, and/or JOUR 508, and no student may earn more than six hours combined for course work in JOUR 288, JOUR 488, JOUR 507, and JOUR 508. Excess hours of practicum will add hours to the total number of hours needed to meet graduation requirements. Limit of two hours enrollment in JOUR 488 in a student's total course work . Prerequisite: Completion of JOUR 101 with a grade of 2.0 or above and instructor permission. LAB
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Independent study ending in an essay developed from substantial original research and prepared under the direction of a School of Journalism faculty member who is a specialist in the area of the student's interest. Open only to those seniors already in the honors program and in their last semester in residence. Prerequisite: 3.7 minimum GPA in Journalism; 3.5 minimum overall GPA (all courses -in residence and other); and consent from supervising faculty member. RSH
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Prerequisite: Eight hours of journalism. If a section is designated Advanced Media, the prerequisite is JOUR 415 and JOUR 419, each with a grade of 2.0 or above. LEC
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This course explores print, broadcast and online media in industrialized and developing nations. It examines how government rules and restrictions affect press freedoms, examines the effects of technology on access to information, explores how the U.S. media cover news in foreign countries, explores how foreign media cover news events in the United States, and examines coverage of critical current events. The goal of the course is to make students aware of the effects of mass media in a global economy. Prerequisite: Eight hours of Journalism. LEC
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A survey of the history of the American media emphasizing appreciation and understanding of the technological, social, and cultural trends affecting newspapers, magazines, radio, and television broadcasters, and online media. The class may focus on one segment of journalism history, which will be listed in that semester's timetable. The course may be repeated when the focus varies. Prerequisite: Junior standing. LEC
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This course helps students in News/Information and Strategic Communications articulate ideas to individuals and large groups. The curriculum will include preparing, organizing and delivering presentations in formal and informal settings. It also will cover presentation technology, as well as message organization and body language. Prerequisite: JOUR 415 or JOUR 435 with a grade of 2.0 or better. LEC
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Preparation in skills needed in seeking internships and permanent employment, including resume and application letter writing, interviewing and professional presentations. Prerequisite: JOUR 415 or JOUR 435 with a grade of 2.0 or higher. LEC
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Undergraduate research project. Students must submit a written proposal to be approved by the instructor before enrollment. Limit of two hours enrollment in a student's total course work. Prerequisite: 2.5 grade point average overall and in Journalism. IND
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Practical experience in a supervised professional setting for which the student does not receive pay. Students enrolled receive credit for professional experience in advertising, public relations, news-editorial, radio, television, photojournalism, and related fields. Supervision is provided by the employer offering the professional experience. Credit hours will be graded on a satisfactory/unsatisfactory basis. Enrollment requires consent of instructor. Students also must be registered with the Journalism Career Center. Limit of three hours enrollment in JOUR 507 in a student's total course work. No student may have more than four hours total in JOUR 506, JOUR 507, and JOUR 508. A student may not turn a paid internship into a credit internship. Prerequisite: Having completed either JOUR 415 or JOUR 435 with a grade of 2.0 or above, having completed at least eleven hours of journalism, having a grade point average of 2.5 or above, both overall and in journalism, reporting to a journalism or communications professional, working at least forty hours for one credit, at least eighty hours for two hours of credit, receiving no pay for these hours, and completing a 4-5 page report accompanied by work samples. FLD
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Practical experience in journalism in a supervised academic setting for which the student does not receive pay. Students enrolled in the course receive credit for practical experience in advertising, public relations, magazine, news-editorial, radio, television, and photojournalism. Supervision is provided by the instructor offering the practicum. Letter grades are earned. Enrollment requires consent of instructor. Limit of two hours enrollment in JOUR 508 in a student's total course work. No student may have more than four hours total in JOUR 506, JOUR 507, and JOUR 508. Prerequisite: 2.5 grade point average, both overall and in journalism. FLD
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A survey of the field from traditional, over-the-air radio, television and telephone, to satellite and land-based emerging new technologies. The course is strongly based on current events but also covers the historical perspective. The course primarily covers the business side of media, the role and responsibility of the government in regulating media, and an examination of the social implications of the changing media environment. Prerequisite: 8 hours of Journalism. LEC
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Students apply the concepts and skills learned in previous courses to the practice of Advertising. By studying past and present campaigns in traditional and new media, students explore how advertising works within the social, economic, and cultural environment. From research and planning, through creative development and media execution, and to final evaluation, students learn what makes campaigns succeed and prepare to produce an effective campaign in the capstone course. Prerequisite: JOUR 415 or JOUR 433 or JOUR 435. LEC
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Students apply concepts and skills learned in previous courses to the practice of public relations. This course surveys the public relations process and the managerial and social responsibilities of the public relations practitioner. Historical and ethical perspectives of the profession are presented, with emphasis on research and planning methods. Prerequisite: JOUR 415 or JOUR 433 or JOUR 435. LEC
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This course is an introduction to online storytelling and production of Web sites. The focus is not on technology, but on the elements of good journalism and the channel of the World Wide Web. The course explores both the editorial and commercial aspects of the Web. The course also covers aspects of the Web that have an impact on media applications--the evolving laws, management, economic implications and the blurring lines between editorial and advertising content. Prerequisite: Completion of or concurrent enrollment in JOUR 415 or JOUR 419 or JOUR 435. LEC
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Students analyze and evaluate specific examples of success and failure in strategic communication. Prerequisite: JOUR 433 and JOUR 435 and either JOUR 513 or JOUR 523. LEC
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A study of mass media images and portrayals of race, class, and gender in society. The course examines media representations of African-Americans, Latinos, Native Americans, and Asian Americans, as well as media images of masculinity and femininity. The course also explores media images of groups traditionally under-represented in the media, including gays and lesbians, the elderly, the poor, and the disabled. Students study media portrayals in journalism, entertainment, public relations and advertising. The course encourages students to think critically about media images and analyze the role mass media play in reinforcing cultural stereotypes. Prerequisite: 8 hours of Journalism. LEC
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The study of the field and functions of non-broadcast television: the use of video by business, educational, medical, governmental, and non-profit organizations. Students plan and produce typical video materials, such as training tapes, employee orientations, community relations, new product demonstrations and self-paced instructional programs, designed for both internal and external audiences. Prerequisite: JOUR 415 or JOUR 435 with a grade of 2.0 or above. LEC
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An advanced course in editing print and new media. Working with actual manuscripts as case studies, students practice "micro" editing skills of grammar, punctuation, and refined word usage while addressing issues at the "macro" editorial level, including crafting content according to specific audiences, angles, and messages. Students study tools with which they can turn raw copy into publishable content that works within the larger context of editorial philosophies and communication needs. Students compare editorial decisions with published versions to enhance the learning process. Editorial duties such as direction of writers and management of copy processes in the non-news environment also are practiced. Prerequisite: JOUR 419 with a grade of 2.0 or above. LEC
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A survey of the theory and professional practice of global marketing communications. It covers all major forms of integrated marketing communications on an international scale: mass media advertising, including the Internet; public relations; sales promotion, including point-of-purchase; direct and database marketing; partnership marketing; personal selling and the sales force; and event marketing. Intra-country and global marketing communications by multinational organizations will be examined. LEC
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The role of mass media in shaping and influencing sports and popular culture. Students will think critically about currently accepted media and sports practices, particularly at the Division I college level. Guest speakers represent media and athletics. Discussion, presentation, paper and essay exam. Prerequisite: Junior standing. LEC
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An orientation to the magazine industry, both print and new media. Special emphasis is given to understanding the interrelationships of circulation, advertising, promotion, administration, production, and editorial. Students gain knowledge and experience by solving problems faced in conceptualizing and writing a business plan. They research the market and competition, build editorial, production, advertising, and circulation strategies, and they project income and expenses for the first years of the enterprise. Prerequisite: Completion of JOUR 101 with a grade of 2.0 or above and completion of JOUR 301 with a grade of 2.0 or above. LEC
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An introduction to design concepts and skills as well as computer technologies for newspapers, web sites, and other print and online publications. Prerequisite: JOUR 301 with a grade of 2.0 or above. LEC
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An introduction to basic production and design skills for marketing and communication materials, such as newsletters, brochures, and other promotions. Students also learn production and design basics for the Internet. Lectures and projects challenge students to demonstrate increased technical knowledge and skills and to make critical decisions about content presentation and production resource efficiencies. Prerequisite: Jour 415 or JOUR 435 with a grade of 2.0 or above. LEC
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A study of the relationships between electronic commerce and media organizations. It includes a robust exploration of online media. The course is designed to address the needs of news reporters, producers, and editors as well as those specializing in strategic or persuasive communications. It also explores how media organizations employ web technology and examines the business models and strategies employed by E-tailers and other dot-com organizations. Prerequisite: Eight hours of Journalism. LEC
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This course builds on the principles of graphic and communication design for print and new media. Students gain knowledge and skills through a series of lectures, exercises, and critiques. They create print and online projects for consumer and specialized business magazines, non-profit publications, and for online media. Projects require conceptual visual thinking, audience understanding, and efficient use of production resources. Prerequisite: JOUR 542 with a grade of 2.0 or above. LEC
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Students conduct, analyze, and apply research to develop strategy and guide decisions. In addition to studying research methods, students develop critical-thinking skills by defining research problems and producing insightful solutions. Prerequisite: JOUR 433. LEC
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The application of creative problem solving in addressing the needs of various media constituencies. Rooted in persuasion and motivation theory, the course includes an examination of non-manipulative sales tactics and personal presentation skills. Students develop an understanding of how media organizations integrate advertising, marketing, and sales intelligence in solving client problems. Prerequisite: Eight hours of Journalism. LEC
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An overview of how the world of business and markets operates; key documents and regulations of business; balance sheets, income statements and statements of cash flows; how to create and interpret budgets, particularly for non-profit organizations; how to use various tools of analysis, and how to make personal finance decisions. Each student follows one public company for the semester and prepares an in-depth analysis of the company as a final project. Prerequisite: Junior standing and completion of JOUR 415 or JOUR 435 with a grade of 2.0 or better. LEC
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(Open only to education majors and journalism teachers in elementary and secondary schools.) A study of the use of publications in the teaching of secondary school journalism, and an analysis of problems in supervising school newspapers, magazines, and yearbooks. The course covers staff organization, writing and editing, make-up, typography, advertising, and illustration. Students learn through lectures, projects, practice assignments, and directed study of newspapers, yearbooks, and current teaching materials. LEC
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This course surveys techniques of moral analysis, argument, and decision-making for use by practitioners in both news and persuasive journalism. It employs classical ethical theory, moral reasoning models, and critical-thinking skills to resolve ethical choices through case studies involving reporters, editors, broadcasters, and practitioners in advertising, marketing, and public relations. Prerequisite: Eight hours of Journalism. LEC
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Advanced study of camera, film, printing, composition, light and lighting, flash, principles of photojournalism, deadline shooting for sports, general news, spot news, and features. Building a portfolio and laboratory work in both traditional and digital photography are included. Supervised work may appear in various media outlets. Prerequisite: JOUR 410 with a grade of 2.0 or above. LEC
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An examination of the history and philosophy of freedom of speech and press and the limitations imposed upon those rights by statute, common law, and court decisions resolving conflicts with other constitutional rights. Critical-thinking skills and case analysis focus on the roles, rights, and responsibilities of the news and persuasive media in a free society. This course is open to all students at the University of Kansas. It emphasizes the importance of freedom of expression in a free society. Students study key media law court decisions and explore free speech issues more broadly to embrace the philosophical thinking that led to the development of the First Amendment. Prerequisite: Junior standing. LEC
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Students in this advanced writing course produce information articles and features. These works include profiles, how-to pieces, travel features, analytical works, and narrative essays for submission to magazines, corporate publications, online venues, and cable channels. Prerequisite: One Advanced Media course with a grade of 2.0 or above, and JOUR 415 and JOUR 419, each with a grade of 2.0 or above. LEC
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Research, writing, and presentation of opinion and critical writing in multimedia formats including newspaper editorials, columns and letters, broadcast and online editorials and commentary, and critical reviews of films, plays, and books in all media. Prerequisite: Completion of one Advanced Media course and JOUR 415 and JOUR 419, each with a grade of 2.0 or above. LEC
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Classroom instruction and individual coaching on techniques of investigative and depth reporting, including computer-assisted reporting, database reporting, and finding and using governmental or corporate records. The course offers individual coaching on how to plan, research, organize, write, and present depth reporting projects for print, online or broadcast media. Prerequisite: One Advanced Media course with a grade of 2.0 or above; or consent of instructor for students who have completed JOUR 415 and JOUR 419, each with a grade of 3.0 or above. LEC
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Students receive classroom instruction during the semester and then complete 64 to 80 hours of professional on-site experience in editorial, production, promotion, advertising or circulation departments for local and national organizations. In class, students research, write and present papers, and complete a portfolio review before a panel of external reviewers. Students who complete this class may not enroll in JOUR 507, the professional practicum in journalism. Prerequisite: JOUR 415 and JOUR 419, each with a grade of 2.0 or above and a 2.5 grade-point average in journalism and overall. LEC
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Students produce a campaign to solve a marketing communication problem for an established organization. Students work with an actual client to develop a campaign from the initial research to the final recommendations. By applying the knowledge, experience, and skills gained in previous courses, students confirm their readiness to enter the profession. Prerequisite: JOUR 435 and JOUR 568 and either JOUR 513 or JOUR 523. Students admitted to the School for fall 2004 and thereafter must be in good academic standing to enroll in JOUR 676. LEC
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Addresses challenges faced by managers and leaders in a changing media environment. The course explores a range of management and leadership concepts, including organizational culture, organizational change, functions of managers, leadership theory, power and influence, motivation and reinforcement. Discussions include impact of the changing media landscape and impact of digital media. Prerequisite: At least one course designated as Advanced Media or JOUR 568. LEC
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Students work at a community newspaper, television station or online operation; and either cover the news, produce or edit the news. Instruction includes newsroom coaching and evaluation by professional journalists. Classroom instruction covers such issues as analyzing media content, diversifying story sources, and practical ethical decisions faced by the students. Instructors also meet with students for individual conferences. Students must complete a written project and present it to the class and to the news professionals. Prerequisite: JOUR 415 and 419, each with a grade of 2.0 or above. FLD
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Students work for KUJH-TV news as reporters/photographers for daily newscasts. Students are responsible for generating story ideas, conducting interviews, shooting video, and writing and editing stories. Classroom instruction and discussion covers techniques and critical issues in broadcast news. Students receive individual coaching in newsgathering and storytelling techniques for television news. Prerequisite: JOUR 415 and JOUR 419, each with a grade of 2.0 or above. LEC
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Students work for KUJH-TV news as producers, assignment editors, photographers, advanced reporters, or in other positions, building on experience and polishing skills developed in TV News I. Students receive classroom instruction and critiques of newsroom work in addition to discussing critical issues in broadcast news. Prerequisite: Completion of JOUR 415, JOUR 419 and JOUR 692, each with a grade of 2.0 or above. LEC
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Classroom instruction and supervised individual coaching in the gathering, writing, design, and multimedia presentation of news and information. Students synthesize material as well as generate original material. Prerequisite: JOUR 415 and JOUR 419, each with a grade of 2.0 or above. LEC
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Classroom instruction and individual coaching in the gathering, writing, and presentation of news in the print and online editions of The University Daily Kansan. Students receive individual critiques of reporting and writing in regular conferences with the instructor and in written feedback. Students also gain experience converting stories to broadcast and online format. Prerequisite: JOUR 415 and JOUR 419, each with a grade of 2.0 or above. LEC
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Classroom instruction and individual coaching in editing, news judgment, headlines, makeup and design in the presentation of news in the print and online editions of The University Daily Kansan or kansan.com. Students receive individualized coaching and feedback in conferences with the instructor. Prerequisite: JOUR 415 and JOUR 419, each with a grade of 2.0 or above. LEC
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Classroom instruction and individual coaching in the reporting and editing of articles for Jayplay, The University Daily Kansan's student-produced weekly campus magazine. Students in the course develop the magazine's content, write departments and articles for the magazine, and work with artists, photographers and the magazine's student editor. Students receive individual coaching and written feedback on their work from the course instructor. Prerequisite: JOUR 415 and JOUR 419, each with a grade of 2.0 or above. LEC
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Provides opportunities for students to test and explore communications and persuasion theory in development of campus media. Under faculty supervision, students serve as marketing representatives of KUJH-TV to area advertisers/donors. Prerequisite: JOUR 572 with a grade of 2.0 or above. LEC
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An intense eight-week reporting and editing experience on The University Daily Kansan and its web site kansan.com. A three-hour class session each week will focus on the proper concepts and techniques of reporting and editing. Students will be required to research and make presentations on various aspects of reporting and editing. Students also will meet one-on-one on an ongoing basis with the instructor to review work. The class may serve as preparation for or a supplement to JOUR 695 Newspaper Reporting or JOUR 696 Newspaper and Online Editing. Prerequisite: JOUR 415 and JOUR 419, each with a grade of 2.0 or above. LEC
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Prerequisite: Graduate standing in Journalism or related field or permission of instructor. Other prerequisites may be listed with the specific course. LEC
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This uniquely structured class enrolls up to 16 advanced Kansas University students and 16 U.S. Army majors from Fort Leavenworth's Command and General Staff College (CGSC). Class goals are to increase the understanding by the military and the media of each other's functions and roles in a democracy. Kansas University and CGSC students work collaboratively on assignments leading to a multimedia project. The course is taught at Lawrence and at Fort Leavenworth and requires some extended class periods. Contact the instructor for more information. Prerequisite: Graduate standing in Journalism or related field or permission of instructor. LEC
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Classes are designed to address current issues in marketing communications and are open to non-degree and other graduate students. LEC
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Classes are designed to develop skills used in marketing communications and are open to non-degree and other graduate students. LEC
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A student may complete a special project addressing a current issue in marketing communications. Departmental permission is required. LEC
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A comprehensive review of the theoretical and philosophical underpinnings of media research and practices. This seminar offers a range of perspectives and covers various interpretative, cultural, and critical approaches to understanding mass communication in various contexts. Each student drafts a literature review about a topic of the student's choice. LEC
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An introduction to methodological approaches to the study of media. Qualitative and quantitative methodologies are reviewed. The class emphasis is on learning appropriate research tools to scientifically learn about messages, media, and audiences. Each student devises a research project during the course. Prerequisite: JOUR 801. LEC
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Covers the activities, functions, and operations of both traditional mass media and new media. The course provides a combination of historical context, current events, and a future perspective. Topics include the business and economics of the media, the role of the media, and rights and responsibilities. Prerequisite: JOUR 802. LEC
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Specialized work by qualified students under direction of the graduate faculty. Investigation and research studies. Prerequisite: Ten hours of graduate work in journalism. RSH
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A writing-intensive course focusing on articles and other works about marketing communication, management, general business and related subjects. Students read and discuss a core of designated work as well as works they select on their own. Students write reports, executive summaries and analytical briefings in which they synthesize these readings and apply marketing and management concepts to their own written work. LEC
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The course is designed to provide a fundamental understanding of marketing theory and process and how these theories relate to Integrated Marketing Communications. Specific focus will be spent on the marketing environment, the marketing mix, market segmentation, planning, execution and measurement. As part of the class, students will learn the components of a marketing plan and how to develop a plan based on specific quantifiable corporate objectives. LEC
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The concept of integrated selling strategies and how these strategies logically lead to execution in various forms of message delivery systems. Through case studies of specific business cases, students develop insights into potential buyer segments and develop rationales for the most effective way to reach buyers. Students not only offer solutions to cases but also explore ways to measure the impact of each technique and medium used. LEC
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A course in creating, updating, and effectively using databases in marketing communications. Students learn the process of designing a database, what information to include and how to acquire information, and how to organize and execute marketing communications programs using a database. LEC
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Cases and topics in the development and execution of branding in marketing communications plans. The course emphasizes how organizations define actual brand problems and attempt to solve them. LEC
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An examination of the creative process and techniques of creative problem solving. The course gives students numerous opportunities to solve a variety of marketing communications problems. Students have an opportunity to visit with individuals who practice creativity in their professional lives and individuals who study creativity as scholars. LEC
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An exploration of the principles of relationship marketing and their application to marketing communications. Special emphasis is on the development of relationship messages, the use of databases for constituent management, and a review of appropriate marketing communications media. Prerequisite: JOUR 820, JOUR 821, JOUR 822, and JOUR 823. LEC
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Students shall demonstrate their knowledge of Innovation Theory through papers, presentations and an essay exam. The class will emphasize Management Innovation but will also cover marketing, process and product innovation. Students will show their ability to keep up with current events and trends in management through weekly assignments. Prerequisite: JOUR 820, JOUR 821, JOUR 822, and JOUR 823. LEC
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An examination of the ethical issues, philosophies, and decision-making systems that affect marketing communications. Through studies of specific business cases, students gain insight into the cultural, legal, and social decisions that affect an organization's future. LEC
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This course covers a wide range of financially-related concepts from the perspective of the communications function. Topics include: financial markets; finding and using key Securities and Exchange Commission filings; understanding the balance sheet, income statement and cash flows; financial analysis; investor relations; impact of Sarbanes-Oxley; corporate governance issues; building and using budgets; and impact of these concepts for not-for-profits. LEC
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Students learn how marketing and media research help determine the success of an organization's marketing planning and strategic communications processes. Students study and conduct primary and secondary research - both qualitative and quantitative - including focus groups, ethnography and surveys. LEC
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Explores new and emerging technologies and their impact on the delivery of marketing messages. Students will study podcasting, blogs, SMS text messaging, e-mail marketing, social networking, online video sites and other emerging technologies. LEC
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Addresses challenges faced by leaders and managers from the marketing communications perspective. These issues include a range of management and leadership concepts, such as organizational culture, organizational change, functions of managers, leadership theory, power and influence, motivation, reinforcement and social responsibility. Discussions include the impact of digital media and the impact of the changing media landscape. LEC
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Surveys the theory and professional practice of global and multicultural marketing communications. The course covers all major forms of integrated, cross-cultural marketing communications on an international and multicultural scale: mass media advertising, including the Internet; public relations; sales promotion, including point-of-purchase; direct and database marketing; partnership marketing; personal selling and the sales force; and event marketing. Intra-country and global marketing communications by multinational organizations will be examined. LEC
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Research in the issues and development of media. Seminars focus on topics of current and historical interest. Students develop projects and presentations in special areas of interest and expertise. Course may be repeated under different topics. LEC
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The integrative capstone course examines the strategic roles of marketing communications elements such as research, advertising, brand management, database marketing, interactive marketing, media planning, public relations, sales promotion and sales/sales management. Students will develop an integrated marketing communication plan as part of a semester-long case study. Through the project, students will demonstrate their knowledge of MC and will work with team members to either solve a marketing communication problem or pursue an opportunity by creating an integrated marketing communication proposal. Prerequisite: 30 hours. LEC
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The student, with the guidance of a master's project/thesis committee begins the research. Project are intended for a professional audience or professional media or clients and represent professional practice or performance. The thesis is intended for an academic audience, part of which might be submission to a scholarly conference or journal. Prerequisite: Satisfactory completion of 18 hours of graduate course work. RSH
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The student, with the guidance of a master's project/thesis committee completes execution of the project or thesis. In addition, the student completes the final, general examination and the presentation/defense of the project or thesis. Prerequisite: Satisfactory completion of JOUR 898, Master's Research. THE
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