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William Allen White School of Journalism and Mass Communications

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The School of Journalism and Mass Communications

Values

The William Allen White School of Journalism and Mass Communications is guided by a set of core values. We value

  • A diverse, collaborative, and dynamic student-centered environment.
  • Excellence in learning, teaching, and mentoring.
  • Free expression and conscientious, ethical journalism as cornerstones of a democratic society.
  • Critical and creative thinking.
  • Meaningful research and creative activity.
  • Imaginative outreach and collaboration on this campus, in Kansas, and in the profession of journalism.

Mission

The mission of the school is to teach students to think critically and creatively while preparing them for careers in journalism, mass communications, and related fields and for graduate study. Graduates will

  • Appreciate the value of freedom of expression and its importance in society.
  • Be able to analyze mass media critically.
  • Have an ethical framework for the practice of journalism and mass communication.
  • Demonstrate understanding of the value of a diverse society, a diverse workplace, and the importance of reflecting that diversity in mass media.
  • Demonstrate an understanding of the impact of changing media technologies on society.
  • Demonstrate effective production and presentation skills for the media.
  • Demonstrate an understanding of the importance of research for adding new knowledge and an ability to employ research techniques for analysis and interpretation.
  • Demonstrate understanding of how communications organizations function and the important management issues they face.

The school is accredited by the Accrediting Council on Education in Journalism and Mass Communications.

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Undergraduate Programs

The school offers the Bachelor of Science degree in journalism. The program prepares students for careers in advertising, corporate communications, integrated marketing communications, news, writing and editing, management, and sales in traditional media and emerging and converged media.

The school also offers a new journalism minor in news and media innovation.

Courses for Nonmajors

All KU students may take JOUR 101 Media and Society; JOUR 201 Current Issues in Journalism; JOUR 310 Visual Communications; JOUR 433 Strategic Communication; JOUR 502 International Journalism; JOUR 503 History of Journalism and Mass Communication; JOUR 534 Diversity in Media; JOUR 538 International Marketing Communications; JOUR 540 Sports, Media, and Society; and JOUR 618 First Amendment and Society. Junior standing is required for JOUR 433 Strategic Communication; JOUR 503 History of Journalism and Mass Communication; JOUR 540 Sports, Media, and Society; and JOUR 618 First Amendment and Society. Students in professional schools who wish to take any other journalism course should consult their schools and the Journalism Advising and Records Office, 117 Stauffer-Flint Hall.

Internships

Through the Journalism Career Center, the school enables students to gain professional experience working as interns. Internships vary in time of year, duration, location, compensation, and required course work or other experience. Many students complete internships during the summer, but they also are available during the school year. Staff members provide further guidance on opportunities and requirements.

Study Abroad

The school has an academic exchange with the University of Costa Rica. For information, visit the Office of Study Abroad.

University Honors Program

The school encourages qualified students to participate in the University Honors Program.

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The School of Journalism and Mass Communications

Values

The William Allen White School of Journalism and Mass Communications is guided by a set of core values. We value

  • A diverse, collaborative, and dynamic student-centered environment.
  • Excellence in learning, teaching, and mentoring.
  • Free expression and conscientious, ethical journalism as cornerstones of a democratic society.
  • Critical and creative thinking.
  • Meaningful research and creative activity.
  • Imaginative outreach and collaboration on this campus, in Kansas, and in the profession of journalism.

Mission

The mission of the school is to teach students to think critically and creatively while preparing them for careers in journalism, mass communications, and related fields and for graduate study. Graduates will

  • Appreciate the value of freedom of expression and its importance in society.
  • Be able to analyze mass media critically.
  • Have an ethical framework for the practice of journalism and mass communication.
  • Demonstrate understanding of the value of a diverse society, a diverse workplace, and the importance of reflecting that diversity in mass media.
  • Demonstrate an understanding of the impact of changing media technologies on society.
  • Demonstrate effective production and presentation skills for the media.
  • Demonstrate an understanding of the importance of research for adding new knowledge and an ability to employ research techniques for analysis and interpretation.
  • Demonstrate understanding of how communications organizations function and the important management issues they face.

The school is accredited by the Accrediting Council on Education in Journalism and Mass Communications.

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Graduate Programs

The William Allen White School of Journalism and Mass Communications offers a professional graduate program that leads to a terminal Master of Science degree in journalism. The program emphasizes professional preparation and the ability to think critically and perform in converged media. Major courses of study are News/Information, Strategic Communication, M.S. in journalism/J.D., and Marketing Communications.

News/Information includes newspapers, online, broadcasting, and magazines. Strategic Communication includes advertising, direct marketing, personal selling, public relations, and sales promotion. These major areas involve work with new media and a variety of different forms of publications and dissemination. They are offered on the Lawrence campus.

The Marketing Communications course of study emphasizes the integration of marketing communications specialties. The curriculum is an advanced series of courses requiring a minimum of two years of professional experience in marketing communications or other media-related fields. It is offered on the KU Edwards Campus in Overland Park and is designed for part-time, evening study to accommodate working professionals.

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The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression and genetic information in the University’s programs and activities. The following person has been designated to handle inquiries regarding the non-discrimination policies: Director of the Office of Institutional Opportunity and Access, IOA@ku.edu, 1246 W. Campus Road, Room 153A, Lawrence, KS, 66045, (785)864-6414, 711 TTY.