Assessment schedule applies to all schools
The Council’s schedule for the adoption of assessment plans applies to all schools, not just to those under review in a given year. In accreditation reviews in coming years, the Council will expect to find that all schools have developed assessment plans according to the schedule shown in the chart below.
All schools were required to have established plans for the assessment of educational outcomes by fall of 2003; to collect information for assessment of student learning during the current academic year; and to apply findings from the assessments to improve curricula, instruction and learning during the next academic year (2004 – 2005) and thereafter.
This year’s site teams expect assessment programs to be in place. The Council expects schools reviewed this year to discuss their programs in detail: topics for assessment, methods to be used, schedules, etc. Schools also are expected to describe plans for the application of findings collected during assessments.
Schools that already have established assessment plans have the option of describing the results of assessments and their application toward improvements.
In 2004 – 2005, the self-study document will require schools to describe their assessment plans; to describe findings collected during the previous year; and to explain how they are applying these findings toward improvements.
In following years, all schools will be expected to describe assessment plans established established by fall 2003; to report results and findings; and to report application of results toward improvements. They will be expected to have established these processes according to the schedule described above.
At least for the next few years, the Council will require that schools’ assessment plans be attached to site team reports, so that members of the Committee and Council can see them. Plans found by the site teams to be of exceptional quality will be collected and offered as examples.
The Council published A Guide to Assessment of Student Learning in Journalism and Mass Communications in 2001. This guide describes assessment methods already in use by ACEJMC-accredited schools. Copies of this guide are available from the Council office (see address, below). It also can be downloaded as a .pdf file from the Council Web site at www.ukans.edu/~acejmc/LINKS/LINKS.SHTML
Two team chairs this year are doing double duty. Not only will they conduct their site visits and work with their teams to write reports according to the current structure, they then will rewrite the team reports within a structure based on the new standards.
Committee Chair Beth Barnes and Council member Joe Foote volunteered for this shakedown cruise. The idea was suggested at last September’s Council meeting.
Barnes and Foote will rewrite their reports using a template based on the new standards, which requires discussion of each of the five indicators included in each new standard. The reworked reports will be presented to the Committee and Council for discussion and response. They are intended as informational exercises only and will have no bearing on accreditation decisions.
The experiences of the two team chairs, along with reactions from the Committee and Council, will be used to fine-tune the team report template. It will be used starting in the fall of 2005.
The following schools are scheduled for accreditation reviews in the 2004 – 2005 academic year. Those marked with * are seeking accreditation for the first time; the rest are seeking re-accreditation.
Committee member James Spaniolo has been named president of the University of Texas at Arlington. He was previously dean of the College of Communication Arts and Sciences at Michigan State University.
American Advertising Federation
Association for Communication Administration
Association for Education in Journalism and Mass Communication
Michigan State University
Accrediting Committee [online
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